Exclusive: Stockpair Partners With German Football Star Lothar Matthäus

Online brokerage Stockpair has signed former german football player and coach Lothar Matthäus. The company will be able to use the star’s image for specific online and offline campaigns. The partnership has been signed for a period of one year.

Lothar Matthäus is a well known name to football fans born in the late '70s and '80s. The demographic for this sponsorship deal is shifted towards a generation that has accumulated more wealth than the millennials and could be more interested in trading.

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The German market is the company’s main focus with this effort - Lothar Matthäus was the captain of the national football squad for many years. However Lothar Matthäus is also recognized globally due to his extensive career and various trophies he earned throughout the years.

The football star has won a number of prizes including European Footballer of the Year, FIFA World Player of the Year, German Footballer of the Year, most capped German player of all time and World Athlete of the Year.

Commenting on the deal, the Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer of Stockpair, Yoni Messika, stated: “We have not rushed to initiating partnerships, and have only moved forward in this new direction due to having found a partner that truly stands up to and shares our values, beliefs, and drive for excellence.”

“Our partnership also emphasizes the synergies between football and trading, where preparation and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term are keys to success. We plan to actively promote the partnership with several key initiatives and we are anticipating a very successful cooperation”, added Stockpair’s CMO.