Many venues are heading to the upcoming Finance Magnates Africa Summit (FMAS:24) in a couple weeks to explore opportunities on the continent. However, one broker that has already become a strong player and is a leader in the region is iFX Brokers. Ahead of FMAS:24 this May, FM interviewed iFX Brokers’ CEO Hannelé de Necker for her perspective on the event and company’s future prospects on the continent.
Are you excited for FMAS:24 and how do you feel your company can directly benefit from attending an event such as this in Africa?
We are incredibly excited for FMAS:24, especially as a Regional Sponsor this time around. Attending events like this in Africa presents a fantastic opportunity for iFX Brokers to further enhance brand visibility, network with valuable industry contacts, and showcase our innovative solutions to a targeted audience in the region.
FMAS is returning to Sandton City for its second year. What are you hoping to see or get out of this year’s event?
As a strong player in the African market, we have specific goals for this year's FMAS event. Firstly, we aim to further solidify our position as a leader in the African market and showcase our expertise and tailored solutions to potential clients and partners.
Additionally, we hope to use this opportunity to deepen our relationships with existing clients and industry contacts and explore opportunities for collaboration and growth within the African market. Finally, we look forward to gaining valuable insights from industry experts and staying up to date with the latest trends and developments in the African market.
Many brokers and brands have made the move to Africa amid the continent’s hype, size, and overall potential. Does this perspective align with your company’s goals in 2024 or beyond, and is this excitement warranted?
Absolutely, the momentum and potential of the African market align perfectly with our vision for expansion and diversification in 2024 and beyond. We believe that Africa offers immense growth opportunities, and we are eager to leverage our presence at FMAS:24 to solidify our position as a key player in the region.
FMAS:24 will be drawing the biggest brands as well as regional and local providers across multiple industries. How does your company plan to stand out in the crowd this year?
iFX Brokers stands out as a local OTC licensed South African broker, leveraging our ODP/OTC license and deep understanding of the African market. Our commitment to innovation, exceptional customer service, and strategic partnerships sets us apart from the competition. At FMAS:24, we will showcase our unique value proposition and engage attendees by offering insights into our cutting-edge solutions. iFX Brokers is the trusted and reliable choice for clients seeking a prominent and fully locally owned broker in South Africa.
The retail forex industry continues to see sweeping changes, necessitating different strategies to chart a course forward. Given this uncertainty, how is your company built to navigate any industry headwinds in 2024, or what techniques do you feel are the most important looking ahead?
In navigating industry headwinds in 2024 and beyond, iFX Brokers is focused on adaptability, agility, and continuous innovation. We prioritise staying ahead of market trends, regulatory changes, and technological advancements to ensure that we can provide our clients with the best possible trading experience. By remaining agile and responsive to evolving market conditions, we are confident in our ability to thrive amidst uncertainty and drive sustainable growth for our company.
