LiteFinance has entered a multi-year partnership with Leicester City Football Club as their Official Trading Partner. This marks a key moment for LiteFinance as it expands its brand into sports.

Founded in 2005, LiteFinance offers trading services in 29 international languages. It provides access to a range of trading instruments including currencies, commodities, stocks, and agricultural products.

Leicester City Collaboration Highlights

The partnership with Leicester City aims to increase LiteFinance's visibility and reach. By aligning with one of England’s prominent football clubs, LiteFinance seeks to introduce its trading solutions to a larger audience.

Leicester City Commercial Director, Dan Barnett, said: “This collaboration marks an exciting chapter for us as we continue to expand our global reach with new partners.”

“We look forward to working closely with LiteFinance to further elevate the Club's presence on the international stage in unique ways."

Meanwhile, LiteFinance has integrated the cTrader platform into its trading software, now available on desktop, web, and mobile, as reported by Finance Magnates. This update includes full compatibility with LiteFinance’s ECN account, offering advanced trading features.

cTrader, known for its intuitive interface and robust analysis tools, supports STP (straight-through processing) to ensure transparency and minimize delays. The platform aims to enhance trading performance with its comprehensive suite of tools.

Leicester City Confirms LiteFinance as Official Trading Partner https://t.co/wHCpeqPATb pic.twitter.com/kVTmUp6wPm

— LiteFinance Official (@litefinanceeng) August 29, 2024

Engaging Global Audience

Leicester City has a strong global following, especially in Southeast Asia, where it has a significant social media presence. The collaboration is expected to engage new audiences and offer enhanced experiences for both Leicester City fans and LiteFinance clients.

LiteFinance Chief Executive, Kristina Leonova, added: “We are excited to embark on this journey with Leicester City, a partnership that reflects our mutual commitment to excellence and innovation.”

“It will allow us to connect with new audiences and create impactful experiences while working to deliver on our promises and set new standards of success,” she added.