eToro Names Orel Assia as eToro Money's Growth Head

eToro has appointed Orel Assia as the Head of Growth for eToro Money, the Israeli broker's separate money-management account and application. Assia joined the broker in November 2018 and has been a Design Manager for the last four years.

"I'm happy to share that I'm starting a new position as Head of Growth at eToro!" Assia wrote in a Linkedin post.

The appointment came when eToro had been pushing for the expansion of eToro Money in several regions. Its services are now available in countries across Europe, including Iceland, Liechtenstein, Czech Republic, Poland, Bulgaria, Croatia, the Netherlands, Belgium, Luxembourg, Finland, the UK, Cyprus, Romania, Spain, Italy, Portugal, Malta, Monaco, France, Austria, Slovakia, Slovenia and Germany.

eToro Money (previously known as eToro Wallet), with its account and application, connects to the brokerage account of eToro and enables users to make instant deposits or withdrawals. The platform charges zero convenience fees for transfers to investment accounts and is also expanding features like the addition of direct debit payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term.

A Field Expert

Assia comes with solid experience in marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and design. He was previously a Creative Director at eToro between May 2011 and October 2014.

Prior to his latest tenure at eToro, he was with Tel Aviv-based Qiwi Enterprise Solutions, working as a VP of Marketing and Creative for eight months. Before that, he worked as the Head of Creative and UX for William Hill. Additionally, he co-founded a product development company and a web-development agency.

Moreover, he worked for several other companies. He was Kontera's Design Team Leader, and the Marketing and PR Director at the Jerusalem Open House.

Plans of eToro

eToro is a multi-asset broker that initially made its name with copy trading services. Earlier, it planned to go public on a US exchange by merging with a blank-check company, but that deal fell apart.

However, the broker continued its global expansion, gained an in-principal license from the regulator in Abu Dhabi, and registered as a DASP in France. It acquired portfolio manager Bullsheet recently and is planning to enter the US options trading market with a $50 million acquisition of Gatsby.