CFI, a broker in the MENA region, has taken a stance in the realm of artificial intelligence (AI) technology in 2023. According to officials, demonstrating a commitment to empowering traders, CFI has been integrating new AI technology into its operations.

The Role of CFI's AI Trading Assistant

Earlier this year, CFI announced the launch of Capitalise AI, an AI-based trading automation tool designed to empower traders to automate strategies without the need for advanced development skills. Building upon this momentum, CFI has now introduced its own development of an AI Trading Assistant, currently available in Beta version within its dedicated app.

The company aims to revolutionize online trading by adopting innovative approaches and tools to address key challenges faced by traders, including risk management, emotion control, simplified information access, and increased automation. The AI Assistant, presented as a companion to traders, serves a diverse range of needs, from providing the latest market analysis to facilitating requests, such as withdrawals and leverage adjustments.

Recognizing the overwhelming amount of information available to traders, especially those new to online markets, CFI aims to educate traders on effectively harnessing emerging AI technology.

AI Empowerment: Brokers Prioritize Traders' Experience

Embracing the wave of AI integration, brokers are prioritizing the empowerment of their traders. In a recent development, eToro, a leading trading platform, has collaborated with Deloitte Digital to seamlessly incorporate cutting-edge AI solutions from Salesforce. This strategic move aims to elevate customer service standards and streamline communication processes. Leveraging advanced tools like Copilot and Einstein GPT, eToro is enhancing the efficiency and precision of its customer support experience.

The collaboration leverages advanced AI solutions to transform customer service. Copilot, an intelligent conversational assistant, streamlines email communication for agents, accelerating response times and improving service quality. Meanwhile, Salesforce's Einstein GPT, a generative AI CRM technology, automates real-time chat responses, integrating with OpenAI's models for personalized emails and targeted content.

The strategic initiative seeks to position itself at the forefront of technological advancements, with a focus on reducing task execution time, optimizing agent productivity, and enhancing the overall customer experience. Notably, Salesforce Ventures' $250 million Generative AI Fund underscores a commitment to responsible AI development, further cementing eToro's position in customer service solutions.