Online trading brokerage firm CFI has announced advertising agreements with five major airlines in the region, including Emirates Airlines, Etihad Airways, Qatar Airways, Royal Jordanian, and Middle East Airlines (MEA).

CFI Financial Group Announces Advertising Agreements with Five Middle East Airlines

Under the agreements, CFI will have its "Be One Step Ahead" television commercial aired on all flights operated by the partnered airlines. The company will also gain branding rights, extending its reach to a broader audience both on the ground and in the air.

Some of the agreements are already active, with additional rollouts expected in the near future. The main aim is to enhance CFI's brand visibility and promote financial literacy among a broader audience.

"Aligning with five of the region's top airlines, globally recognized for their excellence, signifies more than a milestone for CFI - it's a bold statement from our region to the world,” Hisham Mansour, Co-Founder and Managing Director of CFI, stated.

He added that these alliances will enable CFI to project its “innovative brand voice globally” and broadcast its “commitment to technology, innovation, and exceptional service” to an international audience.

The airline advertising agreements complement CFI's existing sponsorships, including the Saudi Super Cup finals in Abu Dhabi, the FIBA WASL Final 8 in Doha, and partnerships with various sports organizations in the MENA region and internationally.

Are you ready for the FIBA WASL Final 8? 🏀 We're excited to be the event’s Official Partner, championing excellence in basketball and elevating our presence at the pinnacle of top-tier sporting events across MENA. Let the games begin! 🚀#Final8 #TopTierBasketball @officialWASL pic.twitter.com/NSNllE6kMN

— CFI Group English (@cfigroup_en) May 23, 2024

New Licenses, Volumes, and Local CEO

In early May, CFI announced a significant expansion into the South African market, marking a crucial step in the group's global growth strategy and emphasizing its commitment to increasing its African presence.

Just two weeks after the South African expansion announcement, CFI reported performance improvements across various business operations. Most notably, the company achieved a 24% increase in trading volume compared to the same period in 2023, reaching an all-time high of $557 billion.

In April, CFI Financial Group's UAE division underwent a leadership change. Jareer Hiary assumed the role of CEO, succeeding Nidal Abdel Hadi, who will now pursue personal ventures. This transition comes shortly after CFI launched its SCA-regulated entity in the UAE as a Category One licensed broker.