Broadridge Financial Solutions, Inc. has announced its acquisition of AdvisorTarget, a company known for providing asset management and wealth management firms with data products aimed at enhancing digital marketing, sales, and engagement programs targeting financial advisors.

Offering Global Market Intelligence

This acquisition will integrate AdvisorTarget's advisor insights into Broadridge's existing data and analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term offerings, which is expected to help asset managers better target advisors and support their growth strategies.

Broadridge is a provider of market intelligence for asset managers, offering insights on retail and institutional fund distribution on a global scale. The company's data is derived from proprietary business processes.

It combines quantitative and qualitative datasets with advisory solutions provided by industry experts. This combination allows asset managers to make strategic decisions, allocate resources effectively, and accelerate growth.

Dan Cwenar, Head of Data and Analytics at Broadridge, said: "Our clients will benefit from a more fully integrated, data-driven, digital marketing and sales offering to achieve sales efficiencies, improve customer experiences, and enhance sales and revenue opportunities. With growing pressure on distribution costs, digital marketing programs have taken on a larger role to help asset managers and others improve engagement with advisors and identify stronger opportunities."

Financial technology company Broadridge Financial Solutions Inc. (NYSE: BR) has bought AdvisorTarget, a company that provides asset management and wealth management firms with data products to help power digital marketing, sales and engagement programshttps://t.co/IaVS6OPVIy

— Mergers&Acquisitions (@TheMiddleMarket) May 30, 2024

Acquisition Bolsters Data Capabilities

AdvisorTarget specializes in collecting advisor behavioral intent data, assisting asset managers in identifying new advisor relationships where purchase intent matches product strengths. DC Advisory acted as the exclusive financial advisor to Broadridge in this transaction, while Broadhaven Capital Partners served as the exclusive financial advisor to AdvisorTarget.

Duncan MacDonald-Korth, Founder and ongoing Head of AdvisorTarget, commented: "Not only will this acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term turbo charge AdvisorTarget's next phase of growth and perfectly integrate with Broadridge's market-leading analytics offerings, but it will finally solve the advisor distribution riddle for our clients. Together, we look forward to creating new and exciting solutions to accelerate growth for asset and wealth managers."