Multi-asset brokers face many challenges in today’s market. Not only are they looking for cost-effective solutions, but they must remain compliant with the regulators, be vigilant with cyber-security, motivate clients and IBs, and maintain profitability.
In these areas and many more, is where FYNXT shines!
They have been developing and deploying systems for many years and have always kept up with the challenges of a changing market. More importantly, however, they have listened to the customers! Every business is different. Every jurisdiction is different. Every client is different.
Cybersecurity: Safeguarding Your Future
One of the paramount concerns consistently voiced by FYNXT's clients is the security of their client databases. These repositories house a wealth of sensitive personal data, KYC documents, and financial information. A breach in this fortress would not only tarnish FYNXT's hard-earned reputation but also imperil client trust and regulatory compliance.
FYNXT stands resolute on the frontlines of cybersecurity. As an ISO 27002 certified and GDPR-compliant partner, security is woven into the very fabric of our operations. Whether you opt for cloud-based or on-premises FYNXT systems, rest assured that neither FYNXT nor any third party will ever gain access to your client and IB databases. Security and protection are not mere buzzwords for us; they are our highest priorities.
Scalability: Growing With You
FYNXT offers a variety of plug-and-play modules for the multi-asset broker’s business, which can function either as a holistic system or independently. These modules include an industry-leading CRM, a client portal, a multi-tier IB manager, managed accounts, contest managers, and many others.
For the start-up broker, this is a key advantage, as they may not need a full suite of products and may only be operating with a limited list of clients, fund managers, and IBs. As the business grows, FYNXT’s flexible modular systems can grow with the multi-asset brokerage, and the sky is the limit.
The same can be said for the larger established broker who is looking to replace an outdated system entirely or simply to add a new module to accommodate a new business concept. This larger client not only has concerns about future expansion but also needs to know that existing databases, trading server data, and other partnerships can be easily imported and integrated into the new FYNXT systems.
Integration with Existing Data
Many multi-asset brokerages will incorrectly assume that they will need a full IT staff to integrate existing data into the new FYNXT systems. This could not be further from the truth thanks to the FYNXT worry-free migration of existing trading servers. They have established strong partnerships with MetaQuotes (MT4 and MT5), Spotware (cTrader), Devexperts (DX Trade and others), Leverate (SIRIX), Trader Evolution, and more to ensure that all personal, trading and financial data is migrated at the click of a button.
As well, today’s multi-asset broker is highly likely to be operating with more than one platform. This is not a problem for FYNXT systems as all data regarding clients and IBs is integrated across all trading servers.
As a bonus, if a broker is using two or more modules or a full suite, then all data is shared amongst all modules, precluding the need to repeat the process and risk loss or corruption, as you may find in other less sophisticated systems.
Onboarding and Client Management
Of course, The magic does not end with trading servers! All information, data, templates, customer support logs and many others can be migrated with stress-free ease, so your business does not skip a beat. This onboarding process is pain-free and allows the broker to get on with onboarding new clients and IBs with ease.
Also, FYNXT has created what they call Client 360, which gives all departments and the respective managers a full view of all clients, IBs, sub-IBs and money managers.
Value for Your Investment
In the world of the multi-asset broker, as in almost every industry sector on the planet, we are all looking for cost-effective solutions. If you have been in business for more than a few minutes you will have found that the cheapest is usually not the most cost-effective. Your digital transformation or upgrade fits well into this category.
The bottom line (that will affect your financial bottom line) is that FYNXT solutions and modules are designed to be user-installable, user-manageable, and completely user-friendly for ongoing customisation and updating with your growing customer base.
Building Partnerships: Simplifying Your Path
One of the many pain points that the multi-asset broker has found over the years is the integration of multiple third-party systems. In its ongoing efforts to make life much easier for its client base, FYNXT is constantly monitoring the industry for new players, ideas and services to integrate into its modules and systems.
They have established numerous partnerships with industry leaders in every sector of our industry, and not just for the trading server providers mentioned earlier. The compliance and sales departments will find life much easier with the integration of great biometric KYC services from the likes of GBG, Sumsub, Shuftipro and others.
Payment solutions are critical to the business and FYNXT has not ignored this at all with almost 30 partnerships in the PSP arena like Praxis and BridgerPay. Today’s multi-asset broker operates globally and almost every jurisdiction has its preferred payment gateways and services. As with all solutions, payment information is shared amongst all FYNXT modules, making life easy for its clients.
Of course, it doesn’t end there. FYNXT is constantly seeking out more partners to make the business of running a brokerage easier. Email campaign providers is just one other example.
Marketing Excellence
As with the partnerships above, FYNXT systems integrate with Mailchimp and SendGrid among others which saves the broker’s marketing department huge amounts of time. Templates and graphics can be stored in one place and email campaigns can be set up and deployed from one place. Of course, this applies not only to the retail traders under the broker’s umbrella but also to IBs, sub-IBs, fund managers, and investors.
Client Portal: Tailored for Success
Another important concern that today’s multi-asset broker faces is the user interface with its clients. A poorly designed client portal can not only create problems for customers and more work for the customer support team, but it can also drive clients to competitors. FYNXT makes this aspect of the business much easier to manage with simple drag-and-drop widgets to satisfy clients’ needs and keep them motivated.
Of course, this does not end with the retail trader. IBs, sub-IBs, and fund managers can also take advantage of FYNXT's easy-to-use graphic tools.
PAMM: A Game Changer for Money Managers
The FYNXT Managed Accounts (PAMM) module is unique in the industry and it offers the fund manager many features that they would be hard-pressed to find elsewhere. For example, money managers and IBs can offer PAMM through landing page widgets and their own portals, while segregating investors from other strategies and funds. Of course, they can offer PAMM as a stand-alone portal or via API.
A huge advantage is that investor accounts are virtual accounts mitigating any problems with latency or execution. This also precludes an investor from running EAs on their accounts, thereby protecting the money manager from unwanted trading activity.
Multi-Tiered Fee Structures: Streamlined Rewards
One thing on which FYNXT prides itself on is the automation of processes such as reconciliation statements and contracts. This philosophy and technology are ideally suited to the world of introducing brokers. Also, a master IB or broker can easily map, manage, and reconfigure the multi-tier relationship between master IBs, sub-IBs and their clients. Master IBs and their sub-IBs can be viewed in a list view or a more graphic “tree view” for a complete view of the multi-tiered relationships.
The FYNXT IB module allows the broker and the master IB more ways to configure rewards programmes and multi-tiered performance fee structures than they will ever need.
Request Your Personalized Demo Today
Running a multi-asset brokerage is no small feat, but FYNXT's mission is to streamline your operations and enhance your success. Contact us today for a comprehensive, personalized demo. Your journey toward greater success starts here. Contact Now!
