Exness, the industry’s largest retail market maker, is set to enter the B2B scene in 2023. We caught up with Exness’ Head of Liquidity Provision, Marko Jagustin, to learn more.
You joined Exness close to two years ago now. What are your impressions so far and what can you tell us about the company?
It was clear from the onset, even before I officially joined Exness, that this was the company I wanted to work for. I was immediately impressed with the level of sophistication that defined the brand, on all levels.
The entire Exness ecosystem has been built with customer service and the client needs as its priority, and I really felt that this was the next natural step for me. At the same time, I knew I could help Exness develop and launch its B2B solution which, after conquering the retail world, was also a next natural step for the company.
Currently Exness is the industry’s largest retail market maker, with monthly trading volumes consistently at over $2.5 trillion. This is the result of years of hard work aimed at raising the industry benchmark by removing all frictions from the trading experience. The Exness teams comprise global talent from all professional backgrounds and together these teams have truly created a brand unique in nature and talent.
Can you talk to us a little bit more about Exness’ new B2B initiative?
Upon joining Exness, I was tasked with helping to develop and launch our institutional solution, as well as run its day-to-day operations once it is launched. Exness has amazing features that have been developed over the years, many of which can be rolled out and capitalized on in the B2B world - from extremely robust trading infrastructure to unmatched scientific market making and risk management.
We have covered all areas with one thing in mind - transparency and the extension of Exness’ best trading tools to our customers and partners. Entering the world of liquidity provision was a natural next step in company expansion, and I am very happy to be here at this exciting time in company growth.
What is the state of the industry today and why did Exness decide to enter B2B space?
For a while, people talked about the consolidation of the industry, with many smaller players disappearing and large ones slowly overtaking the market space. So far there was little of that happening, but we have seen signs that this possibility is back on the table and that we may see some changes in the future.
We thought this was the perfect time to enter this side of the industry and fill some of the gaps that we identified during our in-depth gap analysis. This year brought unprecedented levels of volatility and some uncertainty as well, and we are here to bring some stability to the marketplace and fill some of the gaps that still exist out there.
We also decided to join the B2B space as part of our expansion and diversification plans, following our huge success in the retail space and our rapid growth and global expansion.
We think we have the ideal products and services fit for the B2B space and would love to see our incredible product offering become an investment in the future by providing it to small to midsize brokers in the industry, with the plans to later potentially expand it even further.
What makes you different from competition?
Exness stands out due to our robust infrastructure, scientific market making, and impressive balance sheet. We are a tech-driven, data-oriented company, with over 500 developers, quants, and data-scientists constantly developing algorithms that have taken Exness to the heights it has reached today. It goes without saying that handling over $2.5 trillion in monthly trading volume also sets us out from competition, as all B2B clients of Exness will benefit from unparalleled liquidity at top of book prices.
Our mathematical models ensure that almost all orders, large and small, are filled with minimal or no slippage. And we truly do have the world’s best teams working around the clock to ensure our price-making and execution is close to flawless.
When can we expect Exness to officially launch its B2B arm?
2023 will be our year of launch, and we will be giving a sneak peek of our product at the upcoming Finance Magnates London Summit. This is the first time we will be joining this great event in such capacity, and it will be fantastic to see and meet all the leaders that truly influence and set standards in our industry. We are very much looking forward to it.
What are the company’s long-term plans?
We have short-term and long-term plans at Exness, some of which are already taking shape and form and others which are still at ideation stage. Some of these are greater penetration of the crypto space, new markets and client types, more licensed jurisdictions and an ultimate aim of offering over 10,000 instruments.
What I can say with certainty is that if there is one thing that is not lacking at Exness, it is ambition. We know that things change and evolve and one never knows exactly where the road will lead them, but in our case we have a clear path towards being the most trusted and transparent, scientific market maker in our industry.
We are here to revolutionize the industry in more ways than one, and to solve its most pressing challenges.
