On the Pitch with Forex Sponsorship Deals: Are They Worth it?

Over the last decade, Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and binary options brands have initiated sponsorships in sports such as motor racing, cycling and sailing.

As it develops, sports sponsorship has trended towards mass-market sports such as football, which is attractive to firms seeking a larger audience. The very nature of sport has transcended into an international multi-billion dollar game, both on and off the pitch.

Can brokers really turn these partnerships into ROI?

Major sporting events, teams and individual performers are instantly associated with the biggest brands, a concept which compelled foreign exchange providers to recognize the imperative role it could play to secure new clients during periods of low market Volatility Volatility In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, or stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Trad In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, or stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Trad Read this Term and stagnation.

Football has overridden other sports as the preferred benefactor for firms operating in the margin forex and binary options space. The sport’s European/ South American/African focused appeal has expanded across to Asia, where half of the world's population resides and most of the largest sporting clubs tour annually to connect with their fan bases.

Today almost all top football clubs, including Manchester United, Atlético Madrid and until very recently Chelsea F.C., are engaged in such an agreement. Most notable in the binary options industry is 24option, sponsoring Seria A Champions Juventus.

But why is this costly approach on the top of the agenda? Can brokers really turn the high public profile of these partnerships into a measurable ROI?

In Finance Magnates first Quarterly Industry Report for 2015, we examine the benefits and real potential of this fast growing, highly visible strategy.

Got you curious? Hurry up and order your copy of the QIR! Contact: janetp@financemagnates.com