24Option.com Targets French Market, Securing Deal with Olympique Lyonnais

Sports Media Gaming (SMG) has undergone a two-year partnership with France’s Olympique Lyonnais and 24Option.com, through the club’s Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term affiliate Sportfive, according to an SMG statement.

SMG is no stranger to sponsorship deals, having worked with a number of key entities previously. The deal is noteworthy given that it's the first such deal for France with a major broker, namely in the aftermath of a number of recent regulatory edicts against fraudulent binary options entities operating domestically.

Indeed, the country’s paramount regulator, Autorité des marchés financiers (AMF) has had an eventful H1 2015, issuing a number of warnings to the public against unregulated binary options brokers.

However, as a result of the sponsorship deal, 24Option.com now stands out as the singular and exclusive trading partner of Olympique Lyonnais, having recently unveiled its arrangement in a match vs. AC Milan earlier this month.

We are proud to achieve another milestone in our short history by partnering with a top club like Olympique Lyonnais

According to Emma Morris, Director of Partnerships at 24Option, in a recent statement on the sponsorship deal, “We are proud to achieve another milestone in our short history by partnering with a top club like Olympique Lyonnais. The club offers us a unique platform to target the French market and we’re anticipating a successful partnership.”

Per the deal, beginning on August 8, 2015, the 24Option.com brand is also slated to appear inside the club’s stadium, as well as being featured on the Olympique Lyonnais’ communication materials.

“24Option.com is one of the most ambitious sports business stakeholders in Europe and a real leader in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term market. They share the same ambitions as Olympique Lyonnais, and we are delighted they chose us to be partnered with.” added Jean-Michel Aulas, Olympique Lyonnais President, in an accompanying statement.