Master Option, a binary options brand, has just relaunched their online offering based on SpotOption’s platform after making several improvements to the user interface and the overall design. Master Option provides a wide range of features from 60-second binary options, to simplified FX and CFDs. The website also offers a signal follow service, economic calendar, training videos and articles for all skill levels.
The brand is meant to stand out as a user friendly and very intuitive Trading Platform . Michael Rotter, Master Option's Director of Marketing , commented today: "Trading should be fun; you should be excited about starting each and every trading session. With our platform, we strive to bring that joy and the profit together for you through a simple, transparent and engaging platform."
Master Option is a relatively new binary options trading brand, however, the people behind it are anything but new to the binary options industry. The brand is owned and operated by BBM Services Provider Ltd., headquartered in London, England. BBM also operates BTGOption, which is powered by Techfinancials, so this move can be seen as part of a diversification plan in order to not be dependent on one platform provider.
In the upcoming quarter the company’s focus will be on the English speaking markets; UK, Australia, Canada, South Africa and New Zealand for the new brand and in Q4 the marketing campaign will expand into the European markets. The company plans on investing in marketing both on and offline over the next 3 months in order to support the relaunch of the Master Option brand.
