One of the well-known providers of Retention Automation technology, CPattern, has just announced that it will be launching a new front-end tool aiming to optimize the efforts of account managers at binary options brokers. The tool is designed as a complimentary component of the retention process.
With the ever-increasing quantity of accounts which a single account managers is designated to handle, the follow-up process has become a challenge. CPattern’s new product permits binary options brokers to preset scenarios which trigger automated messages from the system to the clients in real-time while they are logged into the system.
As an example, CPattern pointed out in its announcement a scenario where the balance on a trader’s account drops below $100. With a preset alert, the user will get a message that will feature an option to deposit more funds. The approach has already been widely used in the gaming industry.
With the named functionality, account managers will have the ability to track the reaction of clients to these messages and intervene if necessary.
Speaking about the new launch, CPattern's Vice President of Business Development, Fadi Jaber, said, “The new buzz in the industry is retention automation and CPattern, gaining a lot of experience in the past few years, is leading this field. We have cracked some technological and conceptual issues and are able to deliver a high quality service with great results.”
“CPattern’s work process is focused on rapid deployment with little hassle for our clients and visible and immediate ROI,” he added.
