Hello Markets Upgrades its Binary Options Solution's Back Office

Hello Markets announced it has recently upgraded its offering, and that the latest revamp of its Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term has yielded promising results, most notably in China and Eastern Europe.

The "Re-Evolution" of Hello Markets' platform, as the developer calls it, includes several new pre-integrated features including a proprietary chat and email service, trading robots, signals, social trading and an interactive charting software with indicators.

This upgrade is an improvement from the previous version of the platform in which brokers had to subscribe to each feature separately through third-party providers and then manually integrate them into the platform.

The Hello Markets back office has also undergone some extensive changes, providing the broker with a "quasi-complete autonomy" over every aspect of its client base and trading platform.

The Home section of the Customer Relationship Management (CRM) Customer Relationship Management (CRM) Customer Relationship Management (CRM) is a way for brokers to manage the firm’s contacts with existing and potential clients. The firm is using data available from the customer’s trading activity to determine an appropriate course of action when aiming to retain or onboard the customer.This technology is also an effective tool in managing a company's interaction with both current and potential clients. CRMs use data analysis regarding clients’ history with a company to improve business relation Customer Relationship Management (CRM) is a way for brokers to manage the firm’s contacts with existing and potential clients. The firm is using data available from the customer’s trading activity to determine an appropriate course of action when aiming to retain or onboard the customer.This technology is also an effective tool in managing a company's interaction with both current and potential clients. CRMs use data analysis regarding clients’ history with a company to improve business relation Read this Term) tab now gives a general overview of the company’s customers, deposits, withdrawals, sales team performance & planning and customer demographics data. This section also gives a preview of the expired & ongoing trades, as well as the company’s client-generated revenue.

Following the revamp of its trading platform, Hello Markets says it is enjoying considerable growth in Eastern Europe. The company now caters to 142 brands, 24% of which are focused in the Asian and Eastern European markets. The company projects a further increase of 150% in this geographical client portfolio by the end of 2015.

The broker further claims that the total trading volume across Hello Markets' white label brands has also witnessed a sizable boost of 420% since 2014. This is mostly attributed to the maturing of several of the company's white-label brands and to the conversion of new clients who operate in parallel businesses.

Jeremy Dahan, Chief Executive Officer of Hello Markets, commented: "Our investment in our new technology is paying off as we're witnessing an impressive overall growth. We have also re-allocated our resources more intelligently in order to achieve our goals in a more focused and efficient manner. The company is entering an exciting and promising future."