Finance Magnates has learned that former SpotOption brand BNRY.com has become the first binary options firm to deploy a new solution from brokerage technology developer Tradesmarter. BNRY.com is operated by K-DNA Financial Services LTD, a newly licensed firm regulated by the Cyprus Securities and Exchange Commission (CySEC) since April 23, 2015.
One of the key challenges in the mature binary options market is the white label trading platforms similarity. While it is desirable to keep the binary options principals the same, in order to maintain simplicity, every significant operator would love to achieve their own platform front-end, create a unique trader experience and thus enhance all major key performance indicators.
Up until today, the only option to achieve that was a very long and significantly expensive process to build a full Trading Platform with its entire set of supporting modules and systems, such as pricing engine, feed streaming, Risk Management , affiliate system, back office etc. The result was that only a few, very large, organizations have taken this path and some have even miserably failed.
Tradesmarter now offers an elegant and innovative solution for this problem - The operator only builds his unique trading platform Graphical User Interface (GUI) and using the Tradesmarter's SmarterAPI connects it to the Tradesmarter trading platform back-end and all of the required supporting systems and modules. This approach is said to combine the best of two worlds - the operator achieves their unique trader experience and enjoys the full technology benefit of a white label.
Yoni Avital, CEO of Tradesmarter, said: "A full project launch takes around 3 months, including full integration to our unique exotic options offering, Strategix and all other specific functionality between the platform and the back office such as "request access" for Account Level dependent features etc. The opportunity for the brand is infinite and the final result is only limited by the designers’ imagination."
This week, BNRY.com is launching its new platform based on Tradesmarter's SmarterAPI and everyone at the firm is thrilled to see its impact on the industry. This “Unique Trader Experience” approach is definitely where the prominent operators are aiming and this trend will surely help the industry growth and diversity.
Hanan Cohen, VP Business Development at Tradesmarter, added: "It is amazing to see the demand for uniqueness across the regions we are operating in - Asia, Europe and America. It appears that the "cultures of the world" are unified on that - The road to creating a BIG BRAND goes though building your Identity, leveraging your own innovation."
