Cyprus-based binary options technology provider O-SYSTEMS recently unveiled Osyspro, its latest product for binary options firms to help manage key stages of the customer lifecycle process including the conversion and retention phases, announced during the iFX Expo in Cyprus last week.
The Osyspro solution appears to have been made in response to the growing need that brokers have to continually find ways to reduce friction during the customer acquisition process, in order to steer key business drivers while making marketing efforts including campaigns more effective.
The new world of online trading, fintech and marketing – register now for the Finance Magnates Tel Aviv Conference, June 29th 2016.
Finance Magnates wrote about the firm's two recent launches - a mobile solution in March, followed by a back office system in April - before its launch of Osyspro in May.
The company has been actively growing its efforts as a competing technology provider, in addition to launching the new products, including the opening of an office in Asia and participation in related industry events such at the IFX Expo in Hong Kong this past February.
Binary options focus
Mapping a firm's broker management platform to existing and new customer journeys, both to and from ad campaigns to landing pages to all the following steps within a broker’s website or Trading Platform , can become increasingly complex over time.
For this reason choosing the right type of solution is just as important as mapping it correctly, as well as optimizing the tracking and implementing a metrics-based approach to building a multi-channel responsive system that will cater to all types of client needs – and not just a few categories.
One of the perceived values of the Osyspro solution was described as the ability for firms to lower their related operational costs, according to details of the product shared with Finance Magnates.
New firms onboarded
The firm already has 42 clients for its main solution which helps binary options brokers which follows the traditional model of binary options brokers, which some of the core technology they need to operate, and the company has another 3 new firms in advanced stages of development, according to people close to the company.
For its newly launched Osyspro solution, one firm has already been onboarded since the launch and three additional firms are in the pipeline, as explained to Finance Magnates.
It appears that the Osyspro solution aims to help brokers automate steps related to marketing and conversion and track their return-on-investment (ROI) metrics in order to gauge performance, by interacting with demo and live clients from within the trading platform.
In addition, Osyspro features the ability for brokers to create what the company describes as intelligent popups within the trading platform, as can be seen in the screenshot below:
source: Osyspro
Automating for conversion
Unlike traditional approaches to sales, the Osyspro module doesn’t require a client’s phone number as part of the demo registration field and which the company highlights as a selling point for brokers - as it takes a more digital approach via rules-based email triggers - compared to cold-calling or less passive approaches. The changes are fully compliant with current CySEC regulations.
The client retention tool appears to be rules-based where if certain conditions are met then an action is triggered to email the customer relevant information, or the trigger can notify the platform user to send their client a personalized email manually.
