SpotOption Updates Platform with Sales and Retention Capabilities

SpotOption officially announced today the initial integration of its latest platform version, Spot+. The platform upgrade is meant to help the business operations of the developer’s binary brands, by offering a solution specifically focused on increasing sales, Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and retention activities.

The firm explains that the new development was done through an extended period of studying trader characteristics and behavior patterns, along with the efficiency levels of the operation's sales employees. As SpotOption boasts over 250 labels using their platform, the developers are now confident that they have gained the necessary know-how to create a platform that focuses on equipping operations for maximized conversion through Automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term.

With features named Communicator, Autodialer, Mailer Database and Refer a friend, the Spot+ platform indeed seems to focus on providing binary operators with an automated solution. This is meant to allow the brands to increase the efficiency of their sales and marketing team, reduce manpower, and reach a larger target market in less time, promising larger profits for the operation.

"We've always prided ourselves on providing the complete solution, and all that was left for the operator to do is sales and marketing, "says Ran Amiran, CEO of SpotOption. "However, sales and marketing plays too intricate of a role in the success of the business to not be included in our solution. That's why Spot+ is now the game changer, and truly the complete binary solution," he added.

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Beyond focusing on enhancing its technology and incorporating new operations support features for its brands, the platform developer is also expanding into new markets. This April, the first introducing broker referring American traders to the Cantor Exchange went live with a custom SpotOption white label.