The new solution allows traders to use exactly the same interface to access the market on smartphone, tablet and desktop.
Finance Magnates has visited the offices of Tradesmarter, binary options technology developer, and was presented with its newest product, the WOW Trading Platform - a solution providing an identical appearance and functionality across all devices. Tradesmarter's innovative approach completely eliminates the separation between desktop and mobile. As the first trading platform unified across smartphone, tablet and desktop, it removes key funnel obstacles, allowing marketers to take advantage of today's increased mobile traffic opportunity.
The firm's management explains that this new platform is the result of a twelve month research and development project aimed at resolving one of the most difficult problems of the binary options industry โ the different technology, functionality and appearance of trading across devices. This problem has prevented marketers from running end to end mobile traffic funnels and significantly reduced the conversion rate. It has also forced the traders to get used to a different trading platform on each device, hindering the trader's experience and reduced his life time value.
Tradesmarter's solution to this problem was to design, develop and deploy a unified, responsive and adaptive platform transparently operating on smartphones, tablets and desktops. The technology facilitates a full end to end mobile conversion from lead, through deposit all the way to 'auto login' and trading on the same device, enabling marketers to fully utilize their mobile traffic and significantly increase conversion rates.
What this means in practice is that a potential client can see an ad (saying, for example, 'is AAPL going up or down?' after reading about Apple on facebook or searching for it on Google), click on it and be directed immediately to the instrument's chart on the actual platform, open a trade and deposit. All of this is done without ever seeing a landing page, downloading an app or talking to a sales representative - a solution that can greatly disrupt the established way of doing business. If this approach is widely adopted by brokers it can potentially swing the balance of power back to them from the affiliate networks.
With the Tradesmarter platform, traders experience an identical appearance and functionality across their mobile and desktop devices, which significantly enhances trader satisfaction. Instead of accessing the markets via different apps on various devices, it offers a single URL for all of them. A trader can use his phone to open a trade on his way to the office and access the platform later on his laptop and everything stays the same - it is only the size of the display that changes according to the need.
Despite the fact that the platform looks good and supports all devices, it is surprisingly lightweight and fast - the developers explained that they put extra focus on making sure it will require minimum bandwidth and resources for the benefit of clients. Another advantage to both traders and brokers is that the platform supports 3rd party app integration based on Tradesmarter API. This allows brokers to develop and add their own unique tools to the platform that will be available to traders regardless of the device they use. The firm presented a few apps that are already in use by some of its brokers and expects to announce more soon.
Finance Magnates has visited the offices of Tradesmarter, binary options technology developer, and was presented with its newest product, the WOW Trading Platform - a solution providing an identical appearance and functionality across all devices. Tradesmarter's innovative approach completely eliminates the separation between desktop and mobile. As the first trading platform unified across smartphone, tablet and desktop, it removes key funnel obstacles, allowing marketers to take advantage of today's increased mobile traffic opportunity.
The firm's management explains that this new platform is the result of a twelve month research and development project aimed at resolving one of the most difficult problems of the binary options industry โ the different technology, functionality and appearance of trading across devices. This problem has prevented marketers from running end to end mobile traffic funnels and significantly reduced the conversion rate. It has also forced the traders to get used to a different trading platform on each device, hindering the trader's experience and reduced his life time value.
Tradesmarter's solution to this problem was to design, develop and deploy a unified, responsive and adaptive platform transparently operating on smartphones, tablets and desktops. The technology facilitates a full end to end mobile conversion from lead, through deposit all the way to 'auto login' and trading on the same device, enabling marketers to fully utilize their mobile traffic and significantly increase conversion rates.
What this means in practice is that a potential client can see an ad (saying, for example, 'is AAPL going up or down?' after reading about Apple on facebook or searching for it on Google), click on it and be directed immediately to the instrument's chart on the actual platform, open a trade and deposit. All of this is done without ever seeing a landing page, downloading an app or talking to a sales representative - a solution that can greatly disrupt the established way of doing business. If this approach is widely adopted by brokers it can potentially swing the balance of power back to them from the affiliate networks.
With the Tradesmarter platform, traders experience an identical appearance and functionality across their mobile and desktop devices, which significantly enhances trader satisfaction. Instead of accessing the markets via different apps on various devices, it offers a single URL for all of them. A trader can use his phone to open a trade on his way to the office and access the platform later on his laptop and everything stays the same - it is only the size of the display that changes according to the need.
Despite the fact that the platform looks good and supports all devices, it is surprisingly lightweight and fast - the developers explained that they put extra focus on making sure it will require minimum bandwidth and resources for the benefit of clients. Another advantage to both traders and brokers is that the platform supports 3rd party app integration based on Tradesmarter API. This allows brokers to develop and add their own unique tools to the platform that will be available to traders regardless of the device they use. The firm presented a few apps that are already in use by some of its brokers and expects to announce more soon.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
๐ฅCatch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
๐ฅCatch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 โ the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether youโre in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
๐ Don't miss out โ secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
๐ฃ Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
๐ LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
๐ Facebook: https://www.facebook.com/FinanceMagnatesEvents
๐ธ Instagram: https://www.instagram.com/fmevents_official
๐ฆ Twitter: https://twitter.com/F_M_events
๐ฅ TikTok: https://www.tiktok.com/@fmevents_official
โถ๏ธ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Welcome to FMLS:24 โ the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether youโre in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
๐ Don't miss out โ secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
๐ฃ Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
๐ LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
๐ Facebook: https://www.facebook.com/FinanceMagnatesEvents
๐ธ Instagram: https://www.instagram.com/fmevents_official
๐ฆ Twitter: https://twitter.com/F_M_events
๐ฅ TikTok: https://www.tiktok.com/@fmevents_official
โถ๏ธ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!