In a significant move affecting the world of cryptocurrency and traditional finance, MasterCard and Binance have decided to end their partnership on crypto card programs in several countries. This decision reflects the challenges Binance is facing as traditional financial institutions distance themselves from the crypto landscape.

According to a report by Reuters citing the exchange’s spokesperson, Binance and MasterCard will end their four crypto card programs in Argentina, Brazil, Colombia, and Bahrain on September 22. These programs enable users to conduct transactions in traditional currencies while utilizing their crypto holdings stored on Binance.

Isolation from the Financial System?

This discontinuation in partnerships is not an isolated event, as it follows Visa’s earlier move to cease issuing co-branded cards with Binance in Europe. Binance has also experienced setbacks related to banking services, including being cut off from the US banking system and losing the ability to accept specific bank transfers in Australia.

Yesterday (Thursday), Finance Magnates reported that Binance has announced a discontinuation of its crypto-backed debit card services in Latin America and the Middle East. In its communication, Binance clarified that Binance Card, which facilitates transactions with crypto assets, will no longer be accessible to users in the affected region from September 21, 2023.

In light of Binance Card exiting from Latin America and the Middle East, the exchange offered the affected users the alternative of using Binance Pay. Binance Pay, a platform enabling crypto transactions through mobile devices, continues to function as a bridge for sending and receiving cryptocurrencies , the company said.

Binance’s Multi-Front Challenge

Additionally, Binance ended Binance Connect, a service facilitating crypto transactions through Visa and MasterCard, most recently. The winding down of Binance Connect came on the heels of Binance’s encounter with regulatory challenges and shifts in partnerships. Besides that, the exchange ended its collaboration with Paysafe Solutions, a euro banking partner, earlier in the year.

Recently, Binance found itself embroiled in fresh controversy as allegations surfaced of its involvement in using sanctioned banks for peer-to-peer crypto transfers in Russia. According to a report by the Wall Street Journal, Binance allegedly facilitated P2P transactions among Russian users using at least five banks facing sanctions.

As the exchange grapples with challenges in the regulatory and legal realms, its native token, Binance Coin (BNB), has found itself at the center of growing concerns. The persistent decline of BNB’s value has fueled speculation that it could face liquidation. However, the exchange's CEO, Changpeng Zhao, has dispelled any allegations.