Binance, the leading crypto exchange regarding trading volumes, has announced its newest sports partnership with FC Shakhtar Donetsk, one of the most renowned Ukrainian football clubs. In conjunction with the partnership, the exchange has launched the FC Shakhtar Fanverse aimed at cryptocurrency and football fans.

In addition, the club became the first Binance partner to benefit from a new initiative called Binance Web3 Services (BWS), transferring Web2 companies and organizations to the Web3 world.

Binance Supports FC Shakhtar Donetsk via Fanverse

Binance is taking the Ukrainian sports club into the world of 'fanverse', which was officially launched for FC Shakhtar on 4 April 2023. The FC Shakhtar Fanverse is aimed at fans, who will be able to participate in a number of activities related to the club and compete for prizes.

Participants can earn fan rewards like match tickets, signed shirts, and FC Shakhtar player meetups. Users must claim a Binance's Fanverse Passport to join and earn rewards, choosing from Experience Passport or Super Passport based on factors like new user status, ID verification, and friend referrals. The total prize pool provided for the FC Shakhtar Fanverse is $36,000. Users will be able to get a stake in it by betting on the results of future matches.

"Thanks to Binance Fan Token and Binance Web3 Services, the club is ready to take on its next challenge — connecting with its fans across the world through Web3 and the FC Shakhtar Fanverse," Binance commented in an official blog post.

In the past, Binance has worked with other sports clubs on a comparable basis, including Italy's SS Lazio, Portugal's FC Porto, Brazil's FC Santos and BWT Alpine.

Established in 1936, FC Shakhtar boasts 13 Ukrainian Premier League and Ukrainian Cup titles each. On top of that, the club found European success, reaching the Champions League quarter-finals and claiming the 2009 UEFA Cup, becoming the first team in Ukrainian football history to do so.

Binance Introduces Web3 Services

FC Shakhtar Fanverse was created in cooperation with Binance's Fan Token division and newly created Binance Web3 Services (BWS). It is an initiative targeting organizations and companies that want to transfer from Web2 to Web3 world.

"BWS's offerings include the support of Binance Fan Token, as well as a wide range of Web3 consulting services. Think Web3 business plans, NFT and token strategies, gaming and metaverse partnerships, Web3 membership systems, operational guidance, and more," Binance added.

BWS offers a customized feature called Progressive Web App (PWA), providing app-like experiences accessible through a web browser without downloading or installing, ensuring a seamless and integrated user experience.

Binance wants to use its experience in Web3 to assist Web2 companies in transitioning to Web3, covering legal preparations, problem-solving, product launches and overall business strategy.

Through its venture capital arm Binance Labs, the crypto exchange has recently invested in the cryptocurrency venture fund Nomad Capital. Despite facing regulatory challenges with BUSD and a lawsuit from the US CFTC , Binance has attained its highest market share in history.