Bitget, a major cryptocurrency platform, announced on Monday the newest addition to its trading offering dubbed 'Bitget Insights'. The new feature incorporates a social media platform with trading insights from verified traders and offers the social trading experience to Bitget crypto exchange users.
To ensure that users get high-quality opinions and trading ideas, Bitget wants to allow only verified traders to join the platform. According to the press release, they must meet 'certain criteria' and be widely observed on other social media platforms. Other Bitget Insights users will be able to follow them, using their strategies and analysis.
"Innovative trading products and social trading services are Bitget's quintessential and key features. Bitget is a pioneer in crypto social trading thanks to the way it works to improve products through innovation. On 'Bitget Insights', the social trading platform where valuable information is more accessible to everyone, the curated and verified traders and selected opinion leaders can post their chart analysis, technical strategies and articles, to share their insights with followers," Gracy Chen, the Managing Director of Bitget, said.
The service will be combined with Bitget's One-Click Copy Trade, launched in 2020. It will allow verified traders to monetize their trading ideas, and users will be able to copy their trades and market strategies.
Bitget Expands Its Offering and Builds Brand Awareness
The platform is not only expanding its offering but has recently set its sights on building brand awareness through partnerships with well-known athletes and teams. Bitget is a sponsor of the Italian football team, Juventus and supports the leading esports organization Team Spirit.
Last week, we reported the cryptocurrency exchange had become the official partner of Argentinian soccer legend Lionel Messi. The partnership agreement will allow fans of Messi, who is a holder of record-breaking Ballon d'Or Awards, to explore the potential of cryptocurrency trading and Web3 opportunities.
For Messi, this is not his first exposure to the cryptocurrency industry. In March 2022, he signed a multi-year contract with Socios.com, a fan token platform.