Bybit Ends $150 Million Sponsorship as Red Bull Faces Shifts for 2025

Thursday, 02/01/2025 | 16:24 GMT by Tareq Sikder
  • Sergio Perez’s contract with Red Bull ends after the 2024 season, with Liam Lawson replacing him for 2025.
  • The Securities Commission of Malaysia recently directed the exchange to halt its operations in the country.
Formula1_header

Red Bull Racing is facing significant changes ahead of the 2025 Formula One season. One of the most notable developments is the end of its partnership with Bybit, a cryptocurrency exchange . The sponsorship deal, valued at $150 million over three years, concluded unexpectedly, leaving a gap in Red Bull's sponsorship portfolio, according to SI's online report.

Bybit 'Doubles Down' on Crypto Ecosystem Support

Helen Liu, Chief Operating Officer at Bybit
Helen Liu, Chief Operating Officer at Bybit, Source: Bybit

"Partnering with Red Bull Racing has been an incredible journey. It has elevated Bybit’s global presence and aligned us with champions who embody the same spirit of excellence and innovation we pursue," commented Helen Liu, Chief Operating Officer at Bybit.

"As we move forward and review our sponsorship strategy, we are doubling down on our commitment to the crypto ecosystem by supporting impactful initiatives that accelerate blockchain adoption, support builders and foster a vibrant Web3 community," she added.

In terms of Red Bull's driver lineup, Max Verstappen has secured his fourth Formula One driver’s championship in 2024, further solidifying his position as one of the sport’s top drivers. Verstappen has also shown interest in changing the team’s livery, preferring a departure from the matte finish used in recent years. In Red Bull's ‘Talking Bull’ podcast, he acknowledged Sergio Perez’s role in the team, despite the performance gap that ultimately led to Perez’s departure.

Perez, who joined Red Bull in 2021, had a disappointing 2024 season, finishing 285 points behind Verstappen. As a result, Red Bull decided to cut his contract short. Liam Lawson, who previously raced for Red Bull's sister team, will replace Perez for the 2025 season. Lawson’s previous experience within the Red Bull family brings fresh energy to the team.

Bybit Ends Operations in Malaysia

Ben Zhou, co-founder and CEO of Bybit
Ben Zhou, Co-Founder and CEO of Bybit

Meanwhile, Bybit has ceased its operations in Malaysia following an order from the Securities Commission Malaysia (SC). The SC flagged Bybit for operating without local registration and held CEO Ben Zhou accountable for ensuring compliance, as reported by Finance Magnates.

The SC had previously added Bybit to its “Investor Alert” list in 2021 for operating a digital asset exchange without registration, alongside other unregistered platforms, including some crypto exchanges and CFDs brokers.

The order, communicated to Bybit on December 11, 2024, required the exchange to disable its website and mobile apps in Malaysia within 14 business days. Bybit was also instructed to stop all advertising and close its Telegram support group for Malaysian users. The SC cited concerns over compliance with local regulations and investor protection.

Red Bull Racing is facing significant changes ahead of the 2025 Formula One season. One of the most notable developments is the end of its partnership with Bybit, a cryptocurrency exchange . The sponsorship deal, valued at $150 million over three years, concluded unexpectedly, leaving a gap in Red Bull's sponsorship portfolio, according to SI's online report.

Bybit 'Doubles Down' on Crypto Ecosystem Support

Helen Liu, Chief Operating Officer at Bybit
Helen Liu, Chief Operating Officer at Bybit, Source: Bybit

"Partnering with Red Bull Racing has been an incredible journey. It has elevated Bybit’s global presence and aligned us with champions who embody the same spirit of excellence and innovation we pursue," commented Helen Liu, Chief Operating Officer at Bybit.

"As we move forward and review our sponsorship strategy, we are doubling down on our commitment to the crypto ecosystem by supporting impactful initiatives that accelerate blockchain adoption, support builders and foster a vibrant Web3 community," she added.

In terms of Red Bull's driver lineup, Max Verstappen has secured his fourth Formula One driver’s championship in 2024, further solidifying his position as one of the sport’s top drivers. Verstappen has also shown interest in changing the team’s livery, preferring a departure from the matte finish used in recent years. In Red Bull's ‘Talking Bull’ podcast, he acknowledged Sergio Perez’s role in the team, despite the performance gap that ultimately led to Perez’s departure.

Perez, who joined Red Bull in 2021, had a disappointing 2024 season, finishing 285 points behind Verstappen. As a result, Red Bull decided to cut his contract short. Liam Lawson, who previously raced for Red Bull's sister team, will replace Perez for the 2025 season. Lawson’s previous experience within the Red Bull family brings fresh energy to the team.

Bybit Ends Operations in Malaysia

Ben Zhou, co-founder and CEO of Bybit
Ben Zhou, Co-Founder and CEO of Bybit

Meanwhile, Bybit has ceased its operations in Malaysia following an order from the Securities Commission Malaysia (SC). The SC flagged Bybit for operating without local registration and held CEO Ben Zhou accountable for ensuring compliance, as reported by Finance Magnates.

The SC had previously added Bybit to its “Investor Alert” list in 2021 for operating a digital asset exchange without registration, alongside other unregistered platforms, including some crypto exchanges and CFDs brokers.

The order, communicated to Bybit on December 11, 2024, required the exchange to disable its website and mobile apps in Malaysia within 14 business days. Bybit was also instructed to stop all advertising and close its Telegram support group for Malaysian users. The SC cited concerns over compliance with local regulations and investor protection.

About the Author: Tareq Sikder
Tareq Sikder
  • 1213 Articles
  • 16 Followers
About the Author: Tareq Sikder
A Forex technical analyst and writer who has been engaged in financial writing for 12 years.
  • 1213 Articles
  • 16 Followers

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