The crypto exchange has added Europe and Singapore as the two new jurisdictions in the deal.
The new terms also enhance the brand's presence in the field.
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase's long-term commitment to Germany's most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany's BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase's long-term commitment to Germany's most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany's BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Kraken Argues Cryptos Are Not “Illegal Securities”: Seeks Jury Trial against SEC Lawsuit
Transformation in the APAC Trading Landscape and Beyond | FMPS:24
Transformation in the APAC Trading Landscape and Beyond | FMPS:24
As the financial services industry experiences rapid and transformative changes, leading fintech experts and policymakers come together to discuss the present and future of retail trading and the evolving regulatory landscape. Join this insightful session for a forward-looking perspective on the trends, innovations, and trader needs that are shaping the future of offerings on a global scale.
Speakers:
Eric Blewitt, CEO, Investment Trends
Rhys Bollen, Senior Executive Leader, Digital Assets, Australian Securities and Investments Commission (ASIC)
Michael Bogoevski, Head of Institutional Sales, CMC Connect
Karin Setchell, General Manager, Product & Investing Solutions, CommSec
#fmps #fmps24 #fmevents #RetailTrading #FintechInnovation #FinancialRegulation #DigitalAssets #GlobalFinance
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As the financial services industry experiences rapid and transformative changes, leading fintech experts and policymakers come together to discuss the present and future of retail trading and the evolving regulatory landscape. Join this insightful session for a forward-looking perspective on the trends, innovations, and trader needs that are shaping the future of offerings on a global scale.
Speakers:
Eric Blewitt, CEO, Investment Trends
Rhys Bollen, Senior Executive Leader, Digital Assets, Australian Securities and Investments Commission (ASIC)
Michael Bogoevski, Head of Institutional Sales, CMC Connect
Karin Setchell, General Manager, Product & Investing Solutions, CommSec
#fmps #fmps24 #fmevents #RetailTrading #FintechInnovation #FinancialRegulation #DigitalAssets #GlobalFinance
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Executive Interviews with Joe Li & Simon Naish | ATFX | FMPS:24
Executive Interviews with Joe Li & Simon Naish | ATFX | FMPS:24
In this Finance Magnates Executive Interview, Joe Li, Chairman at ATFX and Simon Naish, Country Head of Australia at ATFX Connect, discuss ATFX’s strategic growth in the APAC region, particularly focusing on their institutional arm, ATFX Connect. They highlight the importance of Australia as a strategic hub, the challenges of operating in a highly competitive and regulated market, and their plans for regional expansion across APAC. The conversation touches on the integration of advanced technology and multi-asset offerings, the significance of optimal execution tools, and the importance of tailoring solutions to meet the sophisticated demands of institutional clients. They also emphasize their strong regulatory compliance and their commitment to enhancing client experience through innovative tools and infrastructure.
#fmps #fmps24 #fmevents #ATFXConnect #APACFinance #InstitutionalTrading #FinancialTechnology #MarketExpansion
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In this Finance Magnates Executive Interview, Joe Li, Chairman at ATFX and Simon Naish, Country Head of Australia at ATFX Connect, discuss ATFX’s strategic growth in the APAC region, particularly focusing on their institutional arm, ATFX Connect. They highlight the importance of Australia as a strategic hub, the challenges of operating in a highly competitive and regulated market, and their plans for regional expansion across APAC. The conversation touches on the integration of advanced technology and multi-asset offerings, the significance of optimal execution tools, and the importance of tailoring solutions to meet the sophisticated demands of institutional clients. They also emphasize their strong regulatory compliance and their commitment to enhancing client experience through innovative tools and infrastructure.
#fmps #fmps24 #fmevents #ATFXConnect #APACFinance #InstitutionalTrading #FinancialTechnology #MarketExpansion
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Ready to Scale? Regtech in Australia, A Global View | FMPS:24
Ready to Scale? Regtech in Australia, A Global View | FMPS:24
In the effort to elevate Australian fintech on the global stage, RegTech presents a unique and compelling case. Despite the increasing demand for robust compliance solutions, Australia's RegTech sector—ranked third-largest globally—remains underfunded. Join this insightful fireside chat to explore the future of Australia’s RegTech hub and its global potential.
Key discussion points include uncovering the hidden opportunities in RegTech that VCs are overlooking, the necessary steps for increased governmental support, the readiness of the local ecosystem to collaborate across global regulatory regimes, and lessons learned from other leading fintech hubs around the world.
Speakers:
Dickie Currer, National Lead, Tech Australia Advocates
Deborah Young, CEO, The RegTech Association
#fmps #fmps24 #fmevents #RegTech #Fintech #AustralianFintech #GlobalCompliance #TechInnovation
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In the effort to elevate Australian fintech on the global stage, RegTech presents a unique and compelling case. Despite the increasing demand for robust compliance solutions, Australia's RegTech sector—ranked third-largest globally—remains underfunded. Join this insightful fireside chat to explore the future of Australia’s RegTech hub and its global potential.
Key discussion points include uncovering the hidden opportunities in RegTech that VCs are overlooking, the necessary steps for increased governmental support, the readiness of the local ecosystem to collaborate across global regulatory regimes, and lessons learned from other leading fintech hubs around the world.
Speakers:
Dickie Currer, National Lead, Tech Australia Advocates
Deborah Young, CEO, The RegTech Association
#fmps #fmps24 #fmevents #RegTech #Fintech #AustralianFintech #GlobalCompliance #TechInnovation
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Resilience in Trading: From Third Class To World Class | FMPS:24
Resilience in Trading: From Third Class To World Class | FMPS:24
Join Mario Singh, Founder and Chairman of Fullerton Markets, as he shares his life story, highlighting the traits that were required starting without financial knowledge to become a financial and trading expert recognised by world-renowned media like CNBC & Bloomberg.
#fmps #fmps24 #fmevents #trading #onlinetrading #tradingexpert #tradingjourney
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Join Mario Singh, Founder and Chairman of Fullerton Markets, as he shares his life story, highlighting the traits that were required starting without financial knowledge to become a financial and trading expert recognised by world-renowned media like CNBC & Bloomberg.
#fmps #fmps24 #fmevents #trading #onlinetrading #tradingexpert #tradingjourney
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IBs and Brokers: The Good, The Bad, The Ugly | FMPS:24
IBs and Brokers: The Good, The Bad, The Ugly | FMPS:24
For most brokers, IBs and trading educators are invaluable partners, driving highly targeted traffic from key regions. However, without proper management, these relationships can quickly turn sour. In this session, gain an insider’s perspective on the types of licenses IBs need in APAC, the crucial details in IB agreements that both parties must scrutinize, common disputes between IBs and brokers and effective resolutions, and the pros and cons of transitioning from IB to broker.
Speakers:
Melody Gao, Senior Lawyer, Sophie Grace
James Perry-Keene, Head of Strategic Partnerships, Pepperstone
Christopher Balanzategui, CEO, N3tworx
#fmps #fmps24 #fmevents #IBAgreements #BrokerPartnerships #TradingIndustry #APACFinance #FinancialRegulation
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For most brokers, IBs and trading educators are invaluable partners, driving highly targeted traffic from key regions. However, without proper management, these relationships can quickly turn sour. In this session, gain an insider’s perspective on the types of licenses IBs need in APAC, the crucial details in IB agreements that both parties must scrutinize, common disputes between IBs and brokers and effective resolutions, and the pros and cons of transitioning from IB to broker.
Speakers:
Melody Gao, Senior Lawyer, Sophie Grace
James Perry-Keene, Head of Strategic Partnerships, Pepperstone
Christopher Balanzategui, CEO, N3tworx
#fmps #fmps24 #fmevents #IBAgreements #BrokerPartnerships #TradingIndustry #APACFinance #FinancialRegulation
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