Crypto.com has reached a new milestone by surpassing 100 million users globally, marking a significant achievement for the company since its inception in 2016. The cryptocurrency exchange attributed this achievement to its latest marketing campaigns, which include partnerships with renowned personalities, venues, and events.
Partnerships Propel Crypto.com
Some of the marketing efforts include hosting NBA and NHL playoffs at the Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix. Additionally, the firm recently released a film for its brand dubbed "INEVITABLE" under the campaign "Fortune Favors the Brave."
Kris Marszlek, the CEO of Crypto.com, mentioned: "Positioning our brand through engaging campaigns and iconic partnerships has made Crypto.com a household name. But I'm most proud of the fact that we've surpassed the 100 million user milestone while building the most widely regulated platform in the industry by leading in global licenses and registrations."
In May, Dubai's Virtual Assets Regulatory Authority licensed Crypto.com to offer full operations in institutional crypto trading under a new platform dubbed Crypto.com. The exchange's regional arm, CRO DAX Middle East FZE, obtained a Virtual Asset Service Provider license in 2023.
Crypto.com Exchange, designed for both institutional and qualified retail investors, offers a range of services, including spot trading, staking brokerage, and over-the-counter offerings. Crypto.com aims to strengthen its position in the global cryptocurrency market with plans to roll out the Crypto.com app and other products for retail investors in Dubai.
Global Expansion Initiatives
Beyond Dubai, Crypto.com is expanding its presence in other regions. This includes a recent announcement of a specialized trading platform for Korean users. Additionally, Crypto.com and Brazil's BTG Pactual teamed up in February to enhance banking services in Latin America.
By integrating BTG Pactual's stablecoin, BTG DOL, Crypto.com seeks to facilitate transactions between traditional financial systems and the emerging digital economy. The goal of this partnership is to democratize access to the digital economy for individuals and businesses in Latin America.
The collaboration builds upon Crypto.com's existing presence in Latin America, where it holds a Payment Institution License from the Central Bank of Brazil. Crypto.com has also secured licenses in the Netherlands, Spain, France, and the UK.
