OKEx, a digital asset exchange headquartered in Malta, announced this Friday that it has arranged an advertising deal for the forthcoming English Premier League matches. Under the agreement, OKEx’s brand will be featured live in-game on the broadcasting systems located on the side of the pitch.
According to the statement released today, OKEx’s brand will be featured in games involving top teams - Arsenal, Chelsea, and Liverpool. Specifically, the exchange’s advertising will be featured in four games.
These are AFC Bournemouth vs. Arsenal on the 25th of November, Huddersfield Town vs. Brighton & Hove Albion on the 1st of December, Wolverhampton Wanderers vs. Chelsea on the 5th of December and AFC Bournemouth vs. Liverpool on the 8th of next month.
Commenting on the advertising deal, Andy Cheung, OKEx’s Head of Operations said: “Football is a universal language. It connects and unifies people beyond borders. Blockchain technology shares the same core values. We are very thrilled to see that digital technology is getting more accepted and adopted in the sports industry and we are proud to be part of it.
“Through the games, we want to connect to the audience, getting them to know more about the applications of digital technology, and we look forward to exploring a longer-term partnership to support the sport.”
To draw attention to its advertising deal, the securities exchange has launched a marketing campaign where the successful entrants can win 50 USDT. The campaign is effective from today until December 10, 2018, with the winner set to be announced on the day the competition closes.
OKEx Lands in Hot Water
The announcement today follows just days after OKEx was in hot water after it canceled some of its customer's investments early, at a point in time when they were in the red. This has caused them to lose money.
As Finance Magnates reported earlier this week, the investments were Bitcoin Cash futures, with a total value of $135 million. The securities exchange decided in order to avoid the disruption caused by Bitcoin Cash splitting into two different coins last week.
