The Financial Conduct Authority (FCA) has recently conducted an assessment of cryptocurrency firms to ensure their compliance with new financial promotion rules aimed at improving consumer understanding of crypto investment risks. These rules, which came into effect in October 2023, were introduced following consultation and legislative changes.

FCA Scrutinizes Crypto Firms

The review by the FCA concentrated on several key areas, including the implementation of personalized risk warnings, the enforcement of a 24-hour cooling-off period, proper client categorization, and conducting appropriateness assessments.

This review is the first of its kind for all crypto firms marketing to UK consumers. The FCA recognizes that adapting to these new regulations may present challenges for firms.

Many firms have sought additional clarity on the FCA's expectations regarding these rules. The FCA intends to work collaboratively with the industry to raise standards. The publication of this review is designed to help firms meet their obligations and support consumers in making informed decisions.

The review found some firms demonstrating good practices, which are highlighted in the report. However, there were numerous instances where firms failed to meet the required standards. The FCA has engaged extensively with these firms to address and rectify the issues but notes that further improvements are needed.

Crypto Firms Need Improvement

The FCA advises all firms to review both the examples of good and poor practice provided, as well as the previously issued guidance. The report also noted that some firms have relied on industry comparisons to determine acceptable practices.

Given the identified issues, the FCA expects firms to engage directly with the authority to enhance sector-wide standards.

Firms responsible for financial promotions are required to have strong systems and controls in place to ensure compliance. The FCA has warned that failure to improve will result in regulatory action.

Additionally, compliance with the financial promotions regime will be considered in any future authorization applications under the new financial services regulatory framework for cryptoassets.

The FCA will continue to collaborate with the industry on this and other aspects of the evolving crypto regime. Firms must register with the FCA if they provide services that fall under money laundering regulations, such as cryptoasset exchanges, peer-to-peer providers, ICOs, and custodian wallet providers.