After five years since its inception and attracting 10 million users from nearly 170 countries, the popular multi-chain non-custodial crypto wallet, BitKeep, has changed its name to Bitget Wallet. The decision comes in the wake of Bitget acquiring BitKeep and infusing it with a $30 million capital boost earlier in March.

BitKeep Rebrands to Bitget Wallet

BitKeep joined the Bitget cryptocurrency exchange product family in March. At the same time, the platform announced the launch of the Web3 Fund worth $100 million, aimed at supporting the cryptocurrency ecosystem. Five months after acquiring the crypto wallet, the exchange rebranded it.

However, the name change is not everything. Along with it, Bitget introduced a new service, Bitget Swap, offering intelligent DEX aggregation from over 100 DEXs. This ensures users access to optimal prices due to its best-in-class liquidity. Bitget Swap offers a spectrum of trading pairs across 20 chains and provides precise market data. In addition, there are diverse trading modes, such as limit orders and leveraged contracts.

Furthermore, this feature enhances the user's interaction with other product elements on the platform, like token management, NFT Market, DApp Browser, and Launchpad, eliminating the need for external platforms. The exchange also announced a refresh of the user interface.

"This transformation marks a significant milestone for BitKeep as we embrace the future of Web3 trading," commented Moka Han, the COO of BitKeep. "With Bitget's support, we are poised to become the ultimate trading wallet, empowering users with faster transactions, unmatched DEX aggregation, and seamless cross-chain convenience."

Marking the rebranding, Bitget Wallet unveiled a new logo symbolizing its dedication to transforming the Web3 trading landscape in collaboration with Bitget Exchange. The exchange also showcased a new logo last month and announced a revamp of its mobile applications.

Bitget Joins Crypto Dubai Push

The Middle East is openly showcasing its ambitions to be at the forefront of the crypto revolution, with countries such as the United Arab Emirates (UAE) and Bahrain taking the lead. This move has attracted many exchanges, with Bitget being the newest entrant. The firm has kickstarted its presence in downtown Dubai, bringing 60 new hires on board for middle and back-office positions.

MENA's crypto uptake data reveals it as the most rapidly growing region in the digital currency sphere, representing 9.2% of global transactions in 2021-2022. The UAE's commitment is unmistakable, with an astounding 400% increase in crypto-oriented businesses in just two years, consequently propelling the global digital asset market by as much as 10%.

Bitget is not alone in spotting the potential of the UAE. Bybit, another digital currency exchange , recently secured licenses in Dubai to dive into the digital asset scene. Similarly, OKX secured an MVP Preparatory license from the Dubai Virtual Assets Regulatory Authority (VARA). Like Bitget, OKX is set on expanding its workforce in the region.

A recent study by Bitget highlights the enthusiasm of Generation Z in the crypto realm. They emerge as the dominant force behind the crypto and social trading boom, making up 44% of all copy trading participants.