Should You Target Whales or Speculators as ICO Investors?

David Malits is an Israeli public relations and marketing expert as well as the owner of STRIX, a reputation management and crisis communications firm. He helps local and international firms with media counsel, crisis and issues management, results-driven public relations and strategic marketing programs.

He recently sat down with Finance Magnates to talk about the most effective ways those promoting new Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Read this Term projects can reach investors for an Initial Coin Offering (ICO) Initial Coin Offering (ICO) An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Acco An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Acco Read this Term).

Listen to the interview on SoundCloud or watch it on YouTube:

Among the many interesting topics discussed were: should you focus on big cryptocurrency investors or smaller short time speculators? How can one reach the different audiences which an ICO must attract? And the worst mistakes that entrepreneurs can make when handling the media.

Malits believes that if the media perceives you in a negative manner, you have to concentrate your efforts on changing their opinion, rather than threatening law suits over what is already published. He explains to clients that it is necessary to regard reporters and editors as the target audience for a B2B campaign intended to change their opinions.