Keeping it Lively in the Crypto Verse

Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to discuss their company, the blockchain world, crypto, and more.

Gabriela, the CEO, has dedicated much of her time to empowering the future of blockchain. Additionally, she is an Operation Specialist at CoinSource and an experienced project manager in the service industry. On top of that, she is well-versed in Spanish, English and French and skilled in Operations, Direct sales, business development, digital marketing, and PR services. She also provides and produces audiovisual content related to Blockchain technology, NFTs, metaverse, web 3.0 and more.

Gabriela, You are CEO of LivelyVerse and co-founded it with Parsa Abbasi, the actual CTO; tell us more about the company, what it does, and your own personal journey to co-founding it.

My professional career has varied. I was born in Spain but decided to broaden my horizons and traveled to Argentina, where I obtained my degree in Journalism and Social Communication. During that time, I had the opportunity to work in television in Personal Flow (SOMOS), as a tv hostess in Buenos Aires, as well as on radio and in the press, which allowed me to gain extensive experience in the media and PR field.

However, when I returned to Spain, my interest in decentralized technology led me to train as a specialist in project management and operations in this field. It was then that I met my partner Parsa Abbasi, a leading expert and businessman in the decentralized and finance sector, with a focus on providing blockchain solutions to investors and companies. Together, we decided to merge our areas of expertise and founded LivelyVerse, a company that brings together technology and media.

This has also allowed us to collaborate with several reputable companies in the sector such as Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or very good NFT artists like DR.Death, who are making our community grow from quality.

Our main focus is to empower the future of blockchain technology, and to achieve this goal, we provide innovative solutions for venture capitalist (VCs), businesses, and service providers through blockchain solutions. Additionally, we strive to spread awareness and education about this technology to society through mass media, such as television. We have produced our own television program that provides information on the latest technological trends and conducts interviews. to open the market, and thanks to the collaboration with UCL TV and now also with Personal Flow (SOMOS), this program reached a wide audience, with over 100 million viewers in Latin America, the United States, and Spain.

Gabriela Reyes, on your website, it is written, “We have our own tv show with +100 million viewers” where can we find this?

The channel will be available through Cablevisión Flow and Red Intercable in Argentina; Cablevisión Flow and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip in the Dominican Republic; Red Intercable in Colombia; Red TV Cables in Chile; Red de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the list keeps growing, but everybody can watch the channel through its streaming web site http://www.ucltelevision.com/vivo/.

In addition, now our program will be broadcasted through the SOMOS channel, the largest network of local channels in Argentina, belonging to Personal Flow.

Parsa Abbasi, why is there no LivelyVerse White Paper on your website?

Because we are modifying it, we have introduced a new product, which will be ready in a few weeks and we believe it can change the whole paradigm of how business moves from web2.0 to web3.0.

One of the big problems for blockchain business owners who are not tech savvy are security issues with respect to their technical equipment, since "technically" the last one who deploys is the smart contract owner and this means that person could own the whole business..

In addition to that, there are other problems, such as high costs due to having to upgrade the technical infrastructure, and complexity... among others.

Our new SCAOCS (Smart Contract As On Chain Service)product allows these business owners to control their ACL (Access Control List) and migrate from web2 to web3 in a simple way, with just a few clicks, simplifying the processes. Just like a SAAS product.

Parsa Abbasi, In 2022, global venture funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?

During 2022, political and military conflicts occurred in several regions and political and regulatory events can have a significant impact on market uncertainty and, therefore, on investment decision making.

The other subject that we should pay attention to is the global recession anticipated due to the effects of the Covid era. Monetary policies of different countries, especially Fed, is another issue that we shouldn’t forget.

I can say that the decline in global mutual funds has affected the industry as a whole. However, we believe that this trend has highlighted the need for solutions that provide an exit plan for investors and expand their portfolios and options, which is why our development of "Innoverse decentralized VC" to mitigate these problems caused by the lack of a liquid exit plan for investors, will become strong.

In your experience, Gabriela Reyes, what are the key ingredients to a successful blockchain/crypto marketing campaign, and how is success measured?

One of the key ingredients to success is crafting a message that not only highlights the unique benefits of the technology, but also speaks directly to the needs and pain points of the target audience. Whether through targeted advertising, content creation, or influencer partnerships, it is essential to communicate the value proposition in a way that resonates with potential users.

It is also important to have a thorough understanding of the target audience and their behaviors, which should influence not only the content of the marketing campaign, but also the channels used to reach them. Whether through social media, events, or traditional advertising like TV, the goal is to engage with potential users where they are most active and attentive.

Ultimately, a successful marketing campaign requires a well-planned and executed strategy, complete with clear goals, actionable tactics, and measurable metrics to assess success. This involves determining the desired outcomes and the key metrics to track progress and make adjustments as needed.

After the chaos of 2022 in the crypto world, what can we expect in 2023?

It's important to differentiate between the technology of blockchain and cryptocurrencies. While cryptocurrencies have experienced significant volatility and uncertainty in recent years, the underlying technology of blockchain has continued to demonstrate its potential for innovation and growth.

In 2023 and beyond, I believe that the technology of blockchain will have significant success, driven by its potential to revolutionize various industries, including finance, supply chain management, and many others. For example, according to a recent report by Grand View Research, the global blockchain market is expected to reach USD 39.7 billion by 2025, growing at a CAGR of 67.3% from 2020 to 2025.

Ultimately, a successful marketing campaign requires a well-planned and executed strategy, complete with clear goals, actionable tactics, and measurable metrics to assess success. This involves determining the desired outcomes and the key metrics to track progress and make adjustments as needed.

Parsa Abbasi, after the chaos of 2022 in the crypto world, what can we expect in 2023?

It's important to differentiate between the technology of blockchain and cryptocurrencies. While cryptocurrencies have experienced significant volatility and uncertainty in recent years, the underlying technology of blockchain has continued to demonstrate its potential for innovation and growth.

In 2023 and beyond, I believe that the technology of blockchain will have significant success, driven by its potential to revolutionize various industries, including finance, supply chain management, and many others. For example, according to a recent report by Grand View Research, the global blockchain market is expected to reach USD 39.7 billion by 2025, growing at a CAGR of 67.3% from 2020 to 2025.

However, I have concerns about the use of cryptocurrencies and central bank digital currencies (CBDCs). The introduction of CBDCs raises significant questions about privacy, as they have the potential to be used as a tool for government surveillance and control. This, in turn, could have far-reaching consequences for financial regulation and the future of cryptocurrencies.

Despite these concerns, I believe that there is a promising future for cryptocurrencies as the technology continues to mature and evolve, and as regulatory frameworks become clearer and more stable, I believe that cryptocurrencies and blockchain will play an increasingly important role in our financial and economic systems. The potential for increased efficiency, transparency, and security offered by these technologies cannot be ignored, and I am confident that we will continue to see significant growth and adoption in the coming years.