Cryptocurrency exchange Kraken partnered with Bundesliga RB Leipzig in a sponsorship deal aimed at driving crypto adoption among German football fans. According to the official announcement, this collaboration will give fans an opportunity to engage with the football club through digital innovation and crypto education.

Strengthening Fan Engagement

The two entities also mentioned that the partnership is based on creating immersive experiences for RB Leipzig fans through exclusive content and interactive fan pop-ups. Both Kraken and RB Leipzig seek to blend sports entertainment with the crypto space to enable fans to forge deeper connections with the team.

Commenting about the partnership, Kraken's Chief Marketing Officer Mayur Gupta said, "Kraken and RB Leipzig's origin stories share similar roots in charting an unconventional path to achieve long-term success in our respective fields. Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity Cybersecurity Cybersecurity is a blanket term that refers to the protection of computer systems and networks from the theft.More broadly speaking, cybersecurity can also represent countermeasures against damage to hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide.It was not long ago that the term cybersecurity not exist as it was first used in 1989. In today’s vernacular cybersecurity, refers to measures taken to protect a computer or computer Cybersecurity is a blanket term that refers to the protection of computer systems and networks from the theft.More broadly speaking, cybersecurity can also represent countermeasures against damage to hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide.It was not long ago that the term cybersecurity not exist as it was first used in 1989. In today’s vernacular cybersecurity, refers to measures taken to protect a computer or computer Read this Term protocols."

"As we continue our expansion strategy and efforts to further our mission across Europe, we're proud to partner with such a forward-thinking club to showcase the value that crypto can bring to football fans and the local community while driving understanding and adoption of crypto."

Founded in 2011, Kraken is one of the earliest crypto platforms. In Europe, Kraken supports the trading of cryptocurrencies like Bitcoin and Ethereum. Its operations in Germany are reportedly supported through a partnership with the BaFin-licensed digital asset broker DLT Finance.

Kraken Targets Football Fans

Kraken's partnership with RB Leipzig is part of the exchange's broader strategy to target a new audience through sports, particularly football. The company has collaborated with Atlético de Madrid and Tottenham Hotspur FC in similar initiatives to deepen the connection between clubs and fans through digital assets and blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Read this Term technology.

In July, Kraken signed a sponsorship deal withAtlético de Madrid. In the agreement, the crypto exchange became the official crypto and Web3 Partner of the Spanish football club.

Starting in the 2024 season, Kraken also became the Official Sleeve Partner for all men's and women's football shirts of Atlético de Madrid. According to the official announcement, this sponsorship deal links sports and Web 3 technology. The two entities seek to create opportunities for both Spanish football fans and Kraken's crypto clients.