The Nasdaq-listed Bitcoin mining company Marathon Digital has purchased $100 million worth of Bitcoin and announced that it will adopt a new strategy of holding the digital asset. This step brings the company's total holdings to 20,000 BTC.

“HODL” Approach

In its statement today, the firm mentioned that it will adopt a full HOLD approach, a term referring to buying and holding crypto, effective immediately regarding its Bitcoin treasury policy. The new move allows the firm to retain all the mined bitcoins in its operations and make periodic open-market purchases.

Commenting about the latest move, Fred Thiel, Marathon Digital’s Chairman and CEO, said: “Adopting a full HODL strategy reflects our confidence in the long-term value of Bitcoin. We believe Bitcoin is the world’s best treasury reserve asset and support the idea of sovereign wealth funds holding it. We encourage governments and corporations to all hold Bitcoin as a reserve asset.”

“We believe Bitcoin is the world’s best treasury reserve asset and support the idea of sovereign wealth funds holding it. We encourage governments and corporations to all hold Bitcoin as a reserve asset.”

Until last year, Marathon Digital held all of its Bitcoin. However, according to Salman Khan, Marathon Digital’s Chief Financial Officer, the company is reinstating this strategy due to the current positive trends in Bitcoin, including increased institutional support and an improving macro environment. This latest move occurred a few days after Marathon Digital was fined $138 million for violating a contract lawsuit.

Bitcoin Mining Rebounds

Besides that, the purchase comes amid heightened activities in the Bitcoin mining space, which are largely attributed to the recent positive trend in Bitcoin, especially among institutional players. More miners have posted positive financial results. Marathon Digital released its financial results for the fourth quarter and fiscal year 2023 early this year, underscoring strong performance in revenue, net income, and BTC production.

The miner's revenue increased 452% in Q4 compared to the same period last year. During the period, the firm also sold 56% of the Bitcoins it mined to fund operating costs and strengthen its balance sheet.