Animoca Brands and Brinc Partner to Launch $30 Million Program

Animoca Brands announced today that the company has formed a collaboration with Brinc, a Hong Kong-based leader in global venture acceleration, to launch a $30 million program.

Dubbed ‘Guild Accelerator Program’, the newly introduced program will facilitate the expansion of the global play-to-earn guild ecosystem. Moreover, it will provide funding of up to $500,000 per guild. According to Animoca Brands, the application for the program, led by Richard Robinson, is now open.

Through the program, early-stage companies will be able to receive support from different mentors and experts, including Brendan Wong (the Founder of Avocado Guild), Saruboti Sasuke (the Head of Partnerships for YGG), and Howard Xu (Co-Founder of the Vietnam-based guild, Ancient8).

Yat Siu, the Co-Founder and Executive Chairman of Animoca Brands, commented: “As the world enters a new era of work and play, the play-to-earn guilds space has enormous potential for growth. The management of digital assets in games and in the open metaverse represents a significant source of income for hundreds of millions of people. The future of work in the metaverse is being written today, and we are proud to foster the guilds that are driving the evolution of these new opportunities.”

In December last year, the digital exchange, Binance established a partnership with Animoca Brands to set up a $200 million fund. Through the fund, the companies are facilitating blockchain gaming projects on BSC.

Blockchain & Gaming

Blockchain-based gaming platforms have gained immense traction in the past few months, thanks to the growing interest in Web3, Metaverse and crypto. Manav Gupta, the Founder, and CEO of Brinc, believes that the latest partnership will support promising communities.

"Web3-enabled guilds provide an onramp for the future of earning in a way that Web2 and traditional industries never could. The technologies, principles and business models developed in gaming that have enabled true digital asset ownership and utilization (with aligned stakeholders) can be leveraged across all future areas of jobs and work,” Gupta said.