In an effort to enhance its operations in the growing market of Australia, Animoca Brands announced today that the company has decided to acquire Be Media, an Australian digital marketing agency founded by Jordan Fogarty.
Through the acquisition, Animoca Brands is planning to focus on important opportunities in the Australian market centered around blockchain technology. Following the acquisition, Be Media will increase its collaborations with leading brands in Australia to help Animoca Brands achieve its mission of delivering digital property rights to online users via blockchain and NFTs.
Founded in 2013, Be Media is one of the well-known digital performance agencies in Australia. The company has a broad presence in the region with offices in Perth, Sydney and Melbourne. Be Media’s wide list of clients includes Audi, Harley Davidson and Finbar.
Commenting on the acquisition of Be Media, Yat Siu, the Co-Founder and Executive Chairman of Animoca Brands, said: “The acquisition of Be Media will allow Animoca Brands to extend its core capabilities to support the Australian market and beyond. There are tremendous opportunities in Australia, and Be Media will enhance our ability to work with companies that wish to participate in the exciting opportunities presented by the emerging open metaverse.”
In the past few months, Animoca Brands invested in some of the fastest-growing gaming, Metaverse, and Web3 startups. In February 2022, the company formed a partnership with Hong Kong-based Brinc to introduce a $30 million program.
Web3 and Metaverse
The popularity of Web3 and Metaverse skyrocketed in 2021, and the trend has continued since then. According to Jordan Fogarty, the Founder and CEO of Be Media, the acquisition will open new doors for the growth of Web3 and Metaverse in Australia.
“I couldn’t be more excited to join Yat and Animoca Brands, the dominant frontrunner in Web3 with a bold vision to help to build a truly open and decentralized metaverse,” Fogarty said.
