Binance, a major global cryptocurrency exchange , has signed a partnership agreement with the Recording Academy to become its first crypto exchange partner for the GRAMMY Awards.
According to the press release, Binance will be part of this Sunday’s 64th annual GRAMMY Awards, the inaugural Recording Academy Honours celebration, and GRAMMY Week events. The ceremony is set to take place in the MGM Grand Garden Arena in Las Vegas, USA.
In addition, the crypto exchange will continue to partner with the Recording Academy throughout the year to bring various Web3 technology solutions and experiences to the organisation’s members, events and initiatives.
“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans. As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world,” Panos A Panay, Recording Academy's Co-President, commented.
Moreover, Yi He, Binance’s Co-Founder, issued the following statement on the matter: “This is something we mutually share as a company that puts users and people first. Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment.”
Partnership With YG Entertainment
Recently, Binance announced a strategic collaboration with Korea’s YG Entertainment. As part of the recent partnership, both companies will collaborate on a wide range of blockchain projects.
The partnership will focus on NFTs, Metaverse and gaming opportunities. Additionally, Binance highlighted the importance of an environment-friendly ecosystem for NFTs and mentioned that it will explore further partnership options with YG Entertainment.
