Blockchain.com, which recently received a valuation of $14 billion, has inked a big-ticked sponsorship deal with the United States’ National Football League (NFL) team, Dallas Cowboys.
Announced on Wednesday, it is the first partnership of the American football team with a cryptocurrency company. Though it is not the first crypto involvement of an NFL team, it came when the league organizers started to ease up the restrictions of cryptocurrency partnerships.
“[Poeple from Blockchian.com] are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world, and that's a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com,” said Jerry Jones, the Dallas Cowboys’ Owner, President and General Manager.
Bring the Crypto Brand to Loyal Sports Fans
Under the agreement between the two, the crypto company will receive extensive branding and advertising opportunities using the sports club’s infrastructure. In addition, it can promote its content and hold events.
The deal includes promotional spaces inside the club’s official AT&T Stadium, rights to social/digital integrations, and visible signage within the stadium bowl.
However, none of the parties disclosed the financial terms of the sponsorship deal.
“We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships,” the CEO of Blockchain.com, Peter Smith added.
The NFL imposed a ban last September on teams from selling non-fungible tokens (NFTs) and other specific cryptocurrencies , including fan tokens. But, it amended its rules last month.
Socios, which has inked several deals with European football clubs, has also entered the American football arena and announced a massive deal recently involving 13 NFL teams but the Dallas Cowboys was not a part of that deal.
