Crypto exchange Bitget, which made the headlines after its deal with Juventus, has made another big-ticket sports sponsorship deal: this time with the popular Turkish football club, Galatasaray.
Announced on Thursday, Bitget will sponsor the football club for the rest of the ongoing 2021-2022 playing season. The exchange has gained the status of the club’s official crypto partner and will receive promotional slots across multiple platforms and media assets of the Turkish sports giant’s football team and basketball team.
“Turkey has demonstrated significant interest in the crypto sector, and we look forward to growing our community in this market as we continue to lead educational and knowledge sharing opportunities within the space,” said Sandra Lou, the CEO of Bitget.
The deal was brokered by Capital Sports Media Group, but none of them revealed the amount involved.
Deep Pocket Crypto Companies
The sponsorship deal is being made when crypto companies around the world are showering money on marketing campaigns to bring themselves closer to the mainstream.
Several crypto exchanges like Coinbase, FTX and Crypto.com recently spent tens of millions of dollars for short ad space during the latest Super Bowl event. Coinbase’s ultra-simple campaign was so popular that the platform could not handle the sudden spike in traffic and briefly crashed.
Bitget itself inked multiple deals in the sports industry even before the latest Galatasaray partnership. Presently, it is the sleeve sponsor of the popular Italian football club, Juventus, along with a couple of deals in the esports industry.
“We are proud to announce our sponsorship agreement with Bitget,” Galatasaray’s Vice President, Bikem Kanık, said.
“Galatasaray has been working hard to find a crypto exchange that fits our vision, and we decided that Bitget as one of the world's leading crypto companies was the right brand to enter into this mutually beneficial agreement. We look forward to working closely with them and aligning on both our visions.”
