Crypto.com continues to strengthen its brand presence in the sports field and inked a sponsorship deal with Los Angeles-based Angel City Football Club (ACFC), which is a women’s soccer team.
This was the first direct sponsorship of a women’s sports team by a crypto exchange, Tuesday’s announcement detailed. Under the signed agreement, Crypto.com has become the club’s official cryptocurrency and NFT partner.
“We're thrilled to be joining ACFC as a founding partner, deepening our relationship with the City of Los Angeles while supporting a team that shares our values and is equally committed to helping people achieve financial independence and self-determination,” said Kris Marszalek, the Co-Founder and CEO of Crypto.com.
The sponsorship deal with the Los Angeles-based club will help the exchange to increase access and awareness of cryptocurrencies, blockchain , and Web3 technologies among football fans as well as players. Moreover, the two partners will focus on community engagement, financial equity and social impact initiatives.
Many Sports Deals
Meanwhile, Crypto.com has become one of the major crypto companies to ink big-ticket deals in sports. It inked such sponsorship deals with a range of sports, including football, motor racing, mixed martial arts and basketball. The crypto exchange even bought the naming rights of Staples Center in Los Angeles in a reported $700 million deal.
“Given the speed with which Web3 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators,” ACFC Co-Founder and President Julie Uhrman said.
“Partnering with Crypto.com was a natural fit given their leadership in the space and mission to level the playing field with crypto. We are excited to work with them to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans.”
Apart from sports deals, Crypto.com is focused on expanding its products. It recently entered into an agreement with IG Group to purchase two American exchanges, Nadex and Small Exchange, for a total consideration of $216 million.
