One of the fastest-growing cryptocurrency and financial services platforms, Crypto.com announced a multi-year collaboration with the Adelaide Football Club today. The partnership covers both men’s and women’s teams.
The Adelaide Football Club, also known as the Crows, is a popular sporting club in Australia. According to the details outlined by Crypto.com, the company’s logo will appear on the back of the home and clash guernseys. Moreover, the digital exchange and the sporting club will launch several other engagement initiatives.
In the last few years, Crypto.com announced partnerships with some of the world’s biggest sports and entertainment brands. The company’s sponsorship portfolio includes Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers, Los Angeles Lakers, Montreal Canadiens and Los Angeles Kings.
Additionally, Staples Centre in Los Angeles was renamed Crypto.com Arena, recently. “Partnering with the Adelaide Crows takes our commitment to Australian sports a step further by cementing our position as a leader in the Australian market,” said Crypto.com General Manager Asia & Pacific, Karl Mohan. “The Crows are the pride of South Australia with over 30 years in existence, and they have the most successful team in the AFLW competition, being the only club to have won multiple premierships.”
Australia
After gaining popularity in the US, Crypto.com is now eyeing the growing digital asset ecosystem of Australia. The regional digital exchanges in the country have witnessed strong demand in the past few months. Last week, the Australian crypto exchange BTC Markets announced a collaboration with Ajla Tomljanovic.
“Crypto.com has aligned with some of the highest-profile sporting teams and organizations around the world, and to be part of that family is significant,” said Adelaide Football Club's CEO, Tim Silvers. "Innovation is at the core of Crypto.com, and there will be many opportunities for us to work together. Cryptocurrency and blockchain technology is evolving rapidly.”
