Cryptocurrency exchange Binance announced today that the company has signed a Memorandum of Understanding (MoU) for a strategic collaboration with Netmarble F&C to establish an international P2E and NFT offering.
Both companies are planning to explore opportunities to launch Initial Game Offering (IGO) on the Binance NFT marketplace. Founded in 2014, Netmarble F&C is a subsidiary of Netmarble Corp. The company is known for the development of leading games.
The latest announcement from Binance came after the company enhanced its presence in the global Paly to Earn (P2E) ecosystem through investments in some of the fastest-growing companies. In January 2022, Heroes of Mavia, a prominent play-to-earn MMO strategy game, received an investment from Binance Labs.
Commenting on the latest partnership with Netmarble, Helen Hai, the Global Head of Binance NFT, said: “Netmarble has such an innovative background in the gaming industry, and it will be a privilege to work together. Through the partnership, we hope to support Netmarble in building a sustainable and disruptive GameFi ecosystem which extends beyond the gaming entertainment industry.”
Recently, Netmarble F&C announced the acquisition of ITAM CUBE, a GameFi project on BSC.
NFT and Blockchain Ecosystem
Non-fungible tokens (NFTs) took over the global crypto market in 2021 with record activity. Amid the growing adoption of NFTs and blockchain-based gaming, Netmarble announced that the company is planning to create an ecosystem for the integration of gaming, content and commerce.
Seo woo-won, the CEO of Netmarble F&C and the Head of Metaverse Entertainment, said: “We are glad to begin our extensive partnership with Binance to pursue the same goal - bringing blockchain entertainment to the mainstream and realizing borderless joy and fun - together.”
“Netmarble F&C has proven to provide the highest level of gaming entertainment to audiences around the world with creative ideas, world-class graphics and solid development in a variety of mobile and PC games based on its powerful franchises and collaborations with intellectual property (IP) holders worldwide,” the company added.
