The team behind cryptocurrency Floki announced today that it has partnered with FC Spartak Moscow, one of the most famous professional football clubs in Russia. According to the company, the main focus of the latest collaboration is to increase brand awareness of Floki.
The partnership details shared by the company highlight that Floki’s logo will be placed on the jersey of Spartak. Additionally, Floki will feature on the LED advertising boards in the stadium. The collaboration starts immediately.
As far as eSports exposure is concerned, the digital asset will get a major boost through the latest collaboration. Floki has already established several partnerships with some of the leading football clubs in Europe.
“The world is changing rapidly, and Spartak keeps up with the times; this transformation will help us open up new avenues for collaborations and partnerships. We decided to start a partnership with an innovative platform that many sports brands already trust. Investing is a serious and analytical process that involves risk and courage. The same can be said about the football which our team strives to play,” Dmitry Zelenov, Head of Spartak’s press service, commented.
Crypto and Sports
In the last 10 months, many cryptocurrency companies have developed sports-related partnerships with prominent international football clubs. In October 2021, the digital exchange, Binance became the jersey sponsor of the Italian football club, SS Lazio. In addition, Crypto.com, a well-known digital exchange, inked a new NBA deal and sponsored the Philadelphia 76ers.
“FC Spartak Moscow plays in both the Russian Premier League and the Europa League, and this partnership offers several strategic placements that will result in the FLOKI brand being seen at least 210 million times as a result of the partnership. With 17.81 million supporters in Russia, a combined social media following of 10.4 million+ people, and a massive TV audience for each game, the partnership will help make FLOKI a mainstream cryptocurrency in Russia,” the company mentioned on Twitter.
