Grayscale Enters NFL Becoming New York Giants Sponsor

Grayscale Investments, which is one of the top cryptocurrency asset managers, has inked a sponsorship deal with the prestigious New York Giants, thus becoming the first digital asset company to sponsor any National Football League team.

Announced on Wednesday, Grayscale has gained the status of ‘Official Digital Currency Asset Management Partner of the New York Giants.’

The deal will allow the crypto company to become the presenting sponsor of The Giants Foundation Golf Outing, which provides financial assistance in the tri-state area to organizations addressing community issues. Additionally, Grayscale will organize educational seminars on Cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term for Giants personnel each year.

“Our partnership with the Giants is incredibly meaningful because our roots are in New York,” Grayscale CEO Michael Sonnenshein said on the sponsorship deal.

“We’re excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community.”

Sponsorships with Crypto

As crypto companies are getting wealthier, many of them are flocking to the mainstream activities for promotions. Earlier, the crypto derivatives platform FTX made headlines as it gained the naming rights of the basketball area of the Miami Heat, spending $135 million.

Another Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term, Crypto.com became the sponsor of British luxury car manufacturer, Aston Martin’s Formula One team, while many other crypto companies have partnered with European sports teams.

“During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand but also could guide us in navigating the cryptocurrency ecosystem,” said Pete Guelli, New York Giants’ Chief Commercial Officer.

“Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”