Lionel Messi has become the latest professional footballer to sign a partnership deal with a fan token platform. The PSG star has inked a multi-year agreement with Socios.com.
According to Reuters, the deal between Messi and Socios.com is valued at more than $20 million. The partnership will initially last for 3 years. Messi is a prominent name in the global professional football community. With a massive fan following, the 4-time UEFA Champions League winner will promote Socios.com across various platforms.
Additionally, Messi will feature in the marketing and promotional campaigns of Socios.com. According to the company, the latest partnership with the Argentinian footballer will boost the adoption of fan tokens.
“Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best. Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love. Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world,” Messi commented.
Socios.com
In the last 12 months, Socios.com has formed several partnerships with some of the world’s leading soccer clubs and professional players to accelerate the development of the fan token ecosystem. In July last year, the platform partnered with Inter Milan and replaced Pirelli as the front-jersey sponsor of the Italian club. In November 2021, AS Monaco announced its plan to launch a fan token on Socios.com.
“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible,” Alexandre Dreyfus, the CEO of Socios.com, said.
