The race to become the main jersey sponsor of FC Barcelona is going on, and the blockchain company, Polkadot is one of the key contenders. As confirmed by the Spanish football club, it is choosing between Spotify, Vegan Nations and Polkadot to be its next shirt sponsor.
FC Barcelona is not only a top Spanish club, but one of the greatest football clubs in the world. It has a massive fan following, and some of the top footballers are playing for the club.
The need to find a new lead sponsor emerged as its existing partner Rakuten is making an exit next July. The Japanese company has been sponsoring the football club since 2017.
A Massive Sports Deal
The jersey sponsor for any football club is a big thing as the branding of the company appears in front of the shirt worn by the players. FC Barcelona is eying to raise 75 million euros from its new sponsorship deal.
Earlier, the name of Binance surfaced as a potential FC Barcelona sponsor, but the crypto exchange was not mentioned in the official confirmation. Instead, Polkadot, which is one of the top blockchain projects, made it to the list.
The football club described Polkadot as a ‘platform of exchange of crypto active American that has entered innovations when allowing a high number of transactions by second’.
However, the club is yet to finalize its decision for the next sponsor. “The club has decided to take the things with patience to analyze in-depth each proposal in procures to reach the most profitable agreement on a long-term basis,” FC Barcelona stated.
Meanwhile, other crypto companies are signing massive sports deals to promote their brands to the masses. Crypto.com, FTX, Binance and eToro are the front-runners and have spent millions of dollars to put their brands in the leading sports venues.
