Professor Dan Ariely Joins Colu as Chief Behavioral Officer

Colu, a Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Read this Term startup for localized Cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term, announced today the plans for a crowdsale for its Colu Local Network token (CLN). Colu is currently on track to close a token pre-sale with financial backing from contributors including Spark Capital, Aleph VC, Tom Glocer former CEO of Thomson Reuters, and renowned behavioral economics expert Professor Dan Ariely, who will also join Colu as the company’s Chief Behavioral Officer. Also joining the company as an adviser is Bradley Tusk, serial entrepreneur and Uber’s political strategist.

Colu has already grown thriving user communities in four local economies in the UK and Israel and facilitates over 50,000 financial transactions per month. The company has also already raised $12 million from traditional venture capital investors with the goal of using blockchain technology to tackle real world challenges starting with local economies and the monetary systems that power their growth. The token sale is meant to bolster the company’s efforts to expand to new communities, with plans to expand to new countries in the near term.

Dan Ariely, Chief Behavioral Officer at Colu, said: “Colu is leveling the playing field between local communities and larger institutions, giving them the opportunity to accelerate their growth while generating cooperation built on mutual trust and shared successes.”

Amos Meiri, CEO and co-founder of Colu, said: “This token sale highlights the global demand for new financial solutions that enable anyone to get in on the ground floor of a big idea. The Colu Local Network is about taking part in your local economy and helping it grow. We’re letting people put their money where their community is by making blockchain-based assets more accessible and by providing tools to help them onboard to a local payment network.”

Eden Shochat, Equal Partner at Aleph VC, said: “Colu’s technology is fostering a new decentralized financial system that will redistribute power back to the local economies by allowing individuals and businesses to take control of their own finances without middlemen,” said Eden Shochat, Equal Partner at Aleph VC. “as a venture capital firm already invested in the company, we are excited to continue putting our money where our mouth is by taking part in this new paradigm of community building from the wallet up.”

Santo Politi, co-founder and General Partner at Spark Capital, said: “Colu is building a new payment network for fiat money that will replace clearing companies and payment gateways. Instead of subjecting consumers and businesses to superfluous fees, the Colu network will use cryptocurrencies to distribute the savings back to the network’s stakeholders.”