Recently, the blockchain company, Tezos announced that it has formed a collaboration with Misfits Gaming Group (MGG). Through a multi-year partnership deal, Tezos has become an official blockchain partner of the global eSports company.
In addition, MGG is planning to expand its presence in the blockchain ecosystem. The firm is introducing Block Born, a dedicated blockchain gaming community. In the partnership announcement, MGG highlighted the growing popularity of blockchain-based gaming projects.
MGG believes that Block Born will support the growth of the gaming community. Moreover, all Block Born tournaments will be carbon neutral.
“Gaming can do a lot better, and blockchain technologies will help get us there,” said Vas Roberts, the EVP of Partnerships at Misfits Gaming Group. “By building new practices upon a decentralized, indexed platform, we’ll reimagine how we work with our community, peers and partners. Tezos will help us share new levels of access, equity and decision-making, and we’re thrilled to pioneer how blockchain can help gaming organizations redefine how they operate.”
Tezos has increased its marketing and branding activities substantially since the start of 2022. The blockchain firm recently inked a partnership deal with Manchester United.
The latest deal with MGG will encompass marquee branding and sponsorship rights.
Sponsorships
eSports and gaming firms developed several sponsorship partnerships with some of the leading crypto and blockchain firms in 2021. The trend has witnessed a continuation in 2022 as well. In January 2022, Gen.G, a global eSports organization, confirmed a collaboration with the South Korean digital exchange, Bithumb.
“At such an exciting time for the broader gaming and esports industries, Misfits Gaming Group’s choice of Tezos as its official blockchain adds to the momentum that is growing for blockchain gaming, with community building and player engagement as a priority. I believe that Tezos’ sustainability and its unique ability to adapt to rapidly evolving technology is perfectly aligned to support MGG’s laudable goals,” added Mason Edwards, the Chief of Staff at Tezos Foundation.
