OKX, the leading crypto exchange in terms of volumes, has announced a new partnership with DappRadar, an app store for DApps, allowing its users to use a broader base of DeFi and GameFi applications.

OKX Makes Dapps Easily Accessible

The Seychelles-based cryptocurrency service provider has connected its platform with DappRadar's API, offering a wider number of decentralized applications via its Dapp Discovery Tool. An additional element of the partnership is the availability of Web3 Wallet from OKX on the DappRadar platform. It allows users to easily access their decentralized wallets while exploring the world of DApps.

According to the press release, the newest agreement is just a first step in the planned collaboration between DappRadar and OKX in the future.

"OKX is committed to giving our users the best web3 experience, and making DApps more accessible underscores this. We're excited to be working with DappRadar in broadening our customers' DApp discovery and making app store and wallet interactions seamless," Haider Rafique, the Global Chief Marketing Officer at OKX, said.

OKX has become one of the largest cryptocurrency exchanges by volume, and its trading activity has increased by 700% since 2021.

Dubai Virtual Assets Regulatory Authority (VARA) License

In a move to build its international presence, OKX obtained a provisional virtual assets license from the Dubai Virtual Assets Regulatory Authority (VARA) in July 2022. The company wants to offer its products in a regulated environment and to build its regional hub in Dubai.

Dubai started gaining popularity among major cryptocurrency exchanges, becoming one of the pioneers of crypto regulations. In June, a similar license was granted to Crypto.com, another big name in the digital assets industry.

On top of that, to boost its presence in Europe, the Middle East and Africa, OKX has hired former EXMO's Chief Business Development Officer, Maria Stankevich, as the new Director of Institutional Sales. In the past, Stankevich has been a Policy Advisor to CryptoUK, a trade body for the cryptocurrency sector in the United Kingdom.

OKX Dives Into Sports Sponsorship

Moreover, the crypto exchange is betting on building its brand awareness through sports in 2022. It announced a partnership with British Formula One team McLaren Racing in May. The partnership's financial terms were not disclosed, but the exchange said the deal had been signed for multiple years.

According to the agreement, OKX became McLaren Racing's Official Primary Partner and the official partner of the Shadow esports team, which was established in 2017. The exchange benefits from important branding spots on McLaren MCL36 F1 vehicles, driver outfits and esports team jerseys.

Another partnership was announced in July. OKX has become the official training kit sponsor of the Manchester City football team. The deal covers the 2022-2023 season and will see the cryptocurrency exchange 's logo featured on the training outfits of the men's and women's teams in the Premier League, the top division of the English football league.

The terms of the deal have not been made public, but according to Forbes, OKX will pay more than $20 million for one season. The company made its first partnership with the club in March, becoming the team's official cryptocurrency partner.