In a strategic move to bolster its European presence, Okcoin Europe Ltd. has rebranded to OKX and appointed Erald Ghoos as the new European General Manager. As part of this rebranding, OKX aims to unify its brand worldwide.

OKX Expands European Presence

OKX is one of the biggest crypto exchanges globally trusted with over 50 million users worldwide, The company has been operating in Europe since 2021, holding a crypto service provider registration with De Nederlandsche Bank and a virtual financial asset service provider license in Malta.

As part of its expansion plans, OKX is beta-testing its platform in the Netherlands, with an official launch on the horizon. The company is seeking user feedback during this phase to optimize performance and tailor its offerings to the local market.

“Europe is home to many diverse and growing communities of crypto users, some of whom have yet to be introduced to OKX and what we stand for,” Hong Fang, the President of OKX, commented. “Our mission over the coming months and years is to build locally, including in important markets such as the Netherlands."

According to the Finance Magnates Intelligence report, OKX is the fourth largest exchange in terms of spot volumes, which grew by nearly 130% in March compared to February, reaching a value was $171 billion. It closely trails ByBit, which holds the third position by only a few percentage points.

Crypto Exchange Appoints Erald Ghoos as Europe GM

Erald Ghoos, the newly appointed Europe General Manager, brings extensive experience to his role, having previously served as the General Manager of Okcoin Europe. Under his leadership, OKX aims to establish local teams that drive the company's global strategy, ensuring a personalized experience for its diverse user base.

“Through the rebrand, we aim to offer an even better customer experience for our users in Europe,” Ghoss commented on the official OKX blog post. “In the coming months and years, we look forward to better serving the European crypto community and enhancing our offerings to meet local needs.”

There's been a lot of activity at OKX recently, at least regarding geographical moves. At the end of March, the exchange closed its branch in India, citing "local regulations," but expanded its operations in other jurisdictions. That same month, it joined the increasingly long list of companies that have obtained the Monetary Authority of Singapore (MAS) Major Payment Institution (MPI) license. OKX SG, the exchange's local subsidiary, acquired the MPI from MAS.

The authorization will allow it to provide payment services and digital payment token services. A month and a half ago, the platform introduced OKX.TR, its version targeted at traders from Turkey, offering them trading in cryptocurrency pairs against the Turkish lira.