A surge in Gen Z crypto investors has taken the market by storm, and the catalyst may just be political. Following Donald Trump’s election win in November 2024, the U.S. president-elect’s pro-crypto stance sparked significant interest among younger generations, particularly Gen Z.
Crypto exchange Bitget reported that its Gen Z user base skyrocketed by a substantial 683% within a month. In November 2024, Gen Z made up over half of all new users on Bitget, with their share of the exchange’s new user base more than doubling from 26.2% in October to a striking 53.8%.
Gen Z in Crypto Trading
This demographic shift underscores the growing influence of political factors, with Trump’s crypto-friendly policies resonating strongly with younger investors. Trump’s proposals, such as creating a national Bitcoin reserve and fostering a supportive regulatory environment for digital assets, have aligned with the values and aspirations of tech-savvy Gen Z.
Commenting on the numbers, Gracy Chen, the CEO of Bitget, said: “The significant increase in Gen Z users’ engagement reflects a key shift in how cryptocurrency is perceived not just as a speculative tool, but as an important part of their financial future. This generation’s adaptability and technological literacy make them uniquely positioned for the next wave of crypto asset adoption, particularly in response to sociopolitical events and market opportunities.”
A significant factor behind this surge in Gen Z’s crypto involvement is Bitcoin ’s post-election price spike. Following Trump’s victory, Bitcoin prices surged by 40%, further fueling the “fear of missing out” (FOMO) sentiment among young investors.
The rapid increase in Bitcoin’s value, combined with the political backing from figures like Trump, Elon Musk, and Joe Rogan, made digital assets more attractive to Gen Z, who are already highly invested in technology and innovation.
A Global Phenomenon
While the United States played a central role in shaping this trend, the appeal of cryptocurrency among younger investors extends beyond national borders. In countries like Brazil and Poland, pro-crypto policies and legislation are gaining traction, with governments exploring measures that could reflect those of El Salvador.
As global enthusiasm for digital currencies grows, Bitget’s impressive user growth highlights a broader shift toward cryptocurrency as a mainstream investment option. In November alone, 844,000 new Gen Z users reportedly joined Bitget.
Gen Z now comprises nearly half of Bitget’s total user base and is set to become a dominant force in the world of digital assets. Their financial literacy and comfort with technology position them as key players in the next wave of crypto adoption.
