zondacrypto, a cryptocurrency exchange in the Central and Eastern European region, has announced its partnership with the Giro d'Italia cycling race. This collaboration designates zondacrypto as the Official Cryptocurrency Exchange of the 107th edition of the Giro d'Italia, set to commence on May 4th in Turin and culminate on May 26th in Rome.

Multi-Faceted Role: Includes Fantasy League Sponsorship

As part of this partnership, zondacrypto will enjoy visibility throughout the event, including branding at significant points along the race route, such as "kilometer zero" and on a specially designated car. Moreover, zondacrypto's involvement extends beyond the race itself, encompassing sponsorship of the FantaGiro d'Italia fantasy league, boasting over 12,000 participants.

“Together with the organizers, we believe that the ZND token, which will be the prize in the race, will revolutionize the future of sports sponsorship. Additionally, our logo on the leader's jersey will expose us throughout the Giro d'Italia Women, highlighting that zondacrypto is also a woman. We welcome Giro among our friends who, like us, believe in crypto as the currency of the future," commented Przemysław Kral, the CEO of zondacrypto.

Expanding Sponsorship Reach

In addition to its collaboration with the Giro d'Italia, zondacrypto will serve as the Official Sponsor of Giro di Lombardia, also known as "Il Lombardia," and the Giro Rosa, formerly known as the Giro d'Italia Women. These partnerships afford zondacrypto’s exposure within the global cycling community, including the placement of its logo on the 'red jersey' during the women's race.

zondacrypto has pledged to offer a prize for the standout female cyclist in the Giro Rosa, a notable event in the International Cycling Union calendar. Additionally, it will sponsor a prize for the winner of the FantaGiro d'Italia fantasy league.

“The dynamics of our Partner's growth is as high as the speed of the best cyclists during the tour. We're delighted that our global Giro d'Italia audience of nearly 800 million will help in increasing knowledge in the field of cryptocurrencies thanks to the involvement of zondacrypto," said Matteo Mursia, the Chief Revenue Officer, w RCS Sport.