Atalanta BC has announced a new partnership with zondacrypto, a cryptocurrency exchange marketplace. As part of the agreement, zondacrypto will become the club’s Sleeve Partner. This means the zondacrypto logo will appear on the sleeve of the first team shirt.

Three-Year Partnership Begins

“Atalanta is a team and organisation that continues to amaze both domestically and internationally. We also both share deeply several common values, such as openness to innovation and focus on youth and the future.”

“I am very confident that this will be a great partnership, as we are looking to connect the next generation of finance with top-quality sports. Italians are already top 2nd group of investors on our exchange and we believe this is a market with a grand potential, as shown by our collaborations in this country," stated Przemysław Kral, CEO of zondacrypto.

zondacrypto will hold the title of Official Crypto Exchange Partner. The partnership will commence with the 2024/25 season and is set to last for three seasons.

Previous Juventus Deal

Earlier, zondacrypto announced its sponsorship of Juventus F.C., one of Italy's most successful football clubs, as reported by Finance Magnates. The partnership, eagerly anticipated by both sides, marked a step in zondacrypto's expansion into the Italian market while bolstering Juventus' global reputation.

On behalf of @Rakow1921 very welcome and happy to see inspiring @Atalanta_BC joining @zondacrypto sponsored teams family 💪⚽️ pic.twitter.com/ASpehdPAjA

— Piotr Obidziński (@piotr_obi) August 2, 2024

The announcement came against a backdrop of shared values and goals between the cryptocurrency platform and the football club. zondacrypto’s sponsorship aligned with Juventus’ legacy of determination and excellence, reminiscent of figures like Zinedine Zidane, Alessandro Del Piero, and Andrea Pirlo.

The partnership saw zondacrypto’s logo appear on Juventus players' jerseys for half of the season, with stadium branding during home matches for the following two seasons.

Atalanta's CEO Luca Percassi, commented about the recent partanship: “The joint venture between our two brands is a sign and a catalyst for our mutual drive to reach new international horizons in terms of growth. The opportunity to join forces with an innovative and pioneering company such as zondacrypto is a strategic added value to us."